POP Communications to handle jewellery account

Dubai-based PR and influencer marketing agency, POP Communications has been appointed as the PR agency for Istana Jewellers in the UAE. Istana is a multi-branded jewellery retailer company that offers exclusive luxury brands such as Repossi, Adler and Ashoka by William Goldberg. POP Communications will be responsible for all media activities, events and influencer engagement for Istana and its exclusive brands across the UAE.

“These are exciting times for Istana as they have just launched their e-commerce platform and are about to open the doors to their new showroom at the end of the year,” says Roxanne Mukhi, Managing Director, POP Communications. “We are thrilled to be adding this reputable luxury brand to our growing client list.”