McLaren appoints new agency

Digital marketing agency, Bruce Clay Middle East has won the account to handle all digital operations for McLaren across the UAE. McLaren is an automotive brand that uses racing technology and expertise to create advance performance cars that deliver ownership experience to customers and car lovers. Bruce Clay Middle East will be responsible for all digital activities for McLaren across the UAE through digital initiatives and projects to create a strong online presence as well as open multiple channels for users of the brand to interact across the country.

“McLaren is an iconic and respected brand in the automotive industry and it is truly an honour and privilege to develop their digital strategy for the UAE,” says James Gaubert, CEO, Bruce Clay Middle East. “As a digital marketing agency, our core strength lies in conceptualising and developing unique propositions for each of our clients and we intend to apply our expertise to building McLaren’s digital footprint in the UAE.”