In2 Consulting signs Silver Spoon Investments

In2 Consulting has been appointed by Silver Spoon Investments to handle its PR and Communications in the UAE. Founded by UAE businessman Salem Khalifa bin Dasmal this year, Silver Spoon Investments’ aim from the beginning has been to develop home-grown standalone restaurants across the UAE, and is set to open its first restaurant in May 2014.

“We were looking for a boutique PR agency with food and beverage experience, strong network and relationships, and the ability to offer a service from PR to social media, as well as assist us with the launch of our company and restaurant brands,” says Salem Khalifa bin Dasmal, Founder, Silver Spoon Investments. “In2 Consulting’s approach is very similar to ours and they are fun and hip just like our brands. We look forward to embarking on this journey together and to spreading the word about Silver Spoon Investments.”

Anne Bleeker, Managing Director of In2 Consulting adds, “We look forward to working with the team at Silver Spoon Investments and to tell the great stories behind the group’s vision to create, develop and manage home grown restaurant concepts. Food and beverage is one of our passions and we are excited about the restaurant brands Silver Spoon will soon be introducing to diners in the UAE.”