How to get noticed – It’s easier than you think
Ivan Isakovic, CEO and Art Director, Al Karam Creative Solutions elaborates on the need and impact of clean design and how it can bring in the bucks…
“Good design is not just a pretty face – it structures and organises the data, while highlighting key facts that will direct the reader’s attention toward all the relevant information that they need…”
People are visual beings and are subconsciously attracted to clean and concise design. Good design is not just a pretty face – it structures and organises data, while highlighting key facts that will direct the reader’s attention toward all the relevant information that they need, without having to painfully sift through a mass of unsystematic data. What most businesses fail to understand is that an initial investment of appointing an experienced designer can drastically increase your chances of getting recognised and creating an impact.
An essential characteristic of effective design is to avoid excessive detail and clutter. While relevant images and rightly placed icons definitely make for more appealing reading material, the overuse of images could easily make a professional document look like a cafeteria menu, which is not something that any potential client or reader would even glance at. Too many unnecessary and haphazardly placed visuals will only distract and confuse the reader, making it difficult for them to pin-point exactly what they’re looking for.
Another important factor while appointing a designer is confidentiality. For example, commissioning someone to design your business plan would involve handing over confidential information and facts about your business to a complete stranger. You should always be sure that your hard work is in safe hands. Most start-ups understandably would want to save every possible penny, but opting for a less-expensive alternative could put your business and goals at risk of being exposed in an unprofessional and unethical manner. I always and strongly recommend that all businesses, start-up or not, should only appoint reputed and established designers/agencies to handle such confidential data.
What I have noticed is that most businesses often pay very little attention to the design of the one document that defines the core and foundation of a brand, its investor-proposal. With the massive sea of companies flooding the market today, how does one make sure their brand stands out? The hunt for the right investor is hard enough and making sure your agency or organisation gets recognised is another challenge by itself. How can you increase the probability, if not make sure that your proposal catches the attention of a viewer amongst the rest?
What most people fail to understand is that just like any other branding material, a well-designed business plan (yes, that is a thing!) is essential when it comes to creating a name and image for your brand. When an investor has to shuffle through dozens of proposals in a day, each one with massive amounts of data cramped into a few pages, it is quite likely that yours may go unnoticed if it too looks like an uninteresting printed word document.
Nice presentation shows dedication, attention to detail and commitment to the idea. Appointing a professional graphic designer to develop your business plan will ensure that all crucial information about your brand is communicated to your targeted audience through a well-presented document. A visually appealing and to-the-point plan will engage the reader with your brand, with all relevant data presented in an orderly manner. This facilitates smooth flow through all the content that you aim to put across while spotlighting important facts.
So don’t take the easy way out by selecting a cost-effective designer without any research. Securing the right investor is key to a successful business and investing in an experienced designer with a clean track record will not only ‘face-lift’ an ordinary investor-proposal through concise design, but also ensure client-designer confidentiality.
