House of Comms wins Japanese F&B account

Dubai-based integrated communications agency, House of Comms has secured the account to handle all PR operations for Sushi Counter. Founded by Mira Lozi Al Naimi and Rama Dabbous Mamlouk, Sushi Counter is a creative homegrown concept that offers the best Japanese sushi and sashimi to traditional food lovers across the UAE. House of Comms will handle all PR activities targeting local influencers as well as digital and print media, to raise renewed awareness of the brand.

“We are so excited to be working with a UAE home-grown F&B concept, a business which offers some of the best sushi and sashimi in the UAE,” says Anoushka Talukdar, Account Director, House of Comms. “We will be working with the dynamic founders and their team to reinvigorate the brand and promote the new dishes which channels the ethos of street-food through a modern and trendy take on traditional Japanese cuisines.”