Europe’s Transform Awards to debut in Middle East

Europe’s revered Transform Awards Programme is launching its inaugural Transform Awards MENA, to be held in Dubai in June 2014. The event, which until now has been held exclusively in London, is Europe’s only awards dedicated to creative agencies’ rebranding work. But, with the expanding number of prestigious ad and branding agencies in the Middle East, Cravenhill Publishing, the awards organisers, has broadened its reach to the MENA region.

“There is obviously an immense amount of rebranding, repositioning and brand transformation talent in the Middle East and North Africa and Transform Awards MENA is an excellent platform to celebrate that,” says Andrew Thomas, Founder of Transform, and Managing Director, Cravenhill Publishing.“The European Transform Awards are seen as a very real assessment of best practice, creativity, strategy, implementation and effectiveness and I’m sure the event here in Dubai will carry equal kudos. It is an award every agency will want to have in their cabinet.”