entourage retains Google brand activation account

entourage marketing and events has been retained as the lead agency to plan, advise and implement brand activation projects for Google in the Middle East. Google has ambitious regional engagement projects earmarked for 2014, and like previous years will work with entourage to implement them.

“entourage has been delivering award-winning brand activation projects for us ever since the Think Travel event on the World Island in 2012,” says Tarek Abdalla, Head of Marketing, Google Middle East. Following the consistent and high-class engagement planning and execution of a suite of bespoke events, we are delighted to have the agency as our marketing partner in the region.”

In 2013, entourage was responsible for successfully delivering a series of strategic brand activation projects including Arabian Travel Market, Think Video with Google at DIFC and several custom designed roadshows targeting the top media agencies of the region.

Mohammed Tayem, entourage chief, says, “Over the years, we have delivered industry leading marketing solutions for Google opening fantastic opportunities in the b2b segment. In 2014, we aim to further consolidate Google’s business in the region with visible results.”