DPQ signs Habib Bank Limited

DPQ Communications has won the PR and marketing account for Habib Bank Limited (HBL), and are the first agency to sign such an account with HBL, who have previously only worked on an in-house basis. Headquartered in Pakistan, HBL operates over 1,500 branches, and was the second foreign bank to commence operations in the UAE in 1967.

“We are extremely pleased and privileged to be looking after such a prestigious financial services organisation,” says Elsa Roodt, Co-Founder, DPQ Communications. “They have a number of exciting initiatives in the pipeline for 2014, and we are looking forward to helping them launch these and taking their brand to the next level.”