DarkMatter appoints Initiative MENA

Initiative MENA has been appointed to handle all media activities for DarkMatter, an international cyber security firm based in the UAE. The agency will manage the media planning and buying of businesses for the cyber security company throughout the region.

“Cyber security is a top priority for governments and businesses in the region,” says Raffoul Mattar, Managing Director, Initiative UAE. “This is a new category for us and we are happy to be associated with such an esteemed organisation. Taking into consideration DarkMatter’s impressive plans in this field, we are delighted to work with them and anticipate a long and fruitful working relationship.”

Rabih Dabboussi, Senior Vice President, Sales, Marketing and Business Development, DarkMatter, adds “We are pleased to announce our partnership with Initiative MENA. We believe the company’s innovative, data driven approach will be of benefit to our plans, balancing the new and innovative with traditional media planning and buying to support our business.”