The Entertainer mobile App now live in UAE

/0 Comments/in /by

Discount voucher publisher, The Entertainer, has announced its highly anticipated mobile App is now live in the UAE, with the wider GCC to follow in the coming few days. Founded in 2001 as a Dubai-based discounted dining and activity guide, The Entertainer has now grown into a successful international company distributing 2-for-1 offers across 24 destinations throughout the Middle East, Asia, Africa and Europe.

The App will run alongside the printed publication and will offer customers 2-for-1 offers on the best restaurants, cafes, spas, nightspots and attractions.

For further information, visit www.theentertainerme.com

Starcom MediaVest Group launch Zero Dot

/0 Comments/in , /by

Starcom MediaVest Group (SMG) announced today that it has launched a new unit at the company, Zero Dot, a new generation of brand consulting, experience design, strategy and original creation of content.

Zero Dot, led by Jonathan Hoffman, SMG President, Experience Design, the unit provides a new way for brands to think about creativity and ideas and its work is inherently designed for the digital age, across multiple screens—social and participatory at the core. Designed to work quickly, in an integrated fashion with a fast, agile process, Zero Dot yields ideas for clients who can take them to market faster than typical integrated marketing approaches.

“Consumers are at the centre of everything we do,” says Laura Desmond, SMG CEO. “Keeping ahead of their pace of change and connecting with them in real-time is a part of our DNA. Today’s converged media world has created a need for more agile, multidisciplinary solutions, which is where Zero Dot comes in—serving as a consultancy that can create a new breed of experiences and catalyse speed to market so brands can engage today’s consumers in the moment.

Zero Dot will collaborate with all SMG agencies and Centres of Excellence (COE) and joins a strong group of emerging media and content units at the company, including Liquid Thread; SMG’s global data and analytics COE; its emerging mobile and social COE; Big Fuel, SMG’s social agency; and its Search COE. Zero Dot will expand globally throughout 2014.

Oryx Gulf Media launch L’Officiel Hommes

/0 Comments/in , /by

Oryx Gulf Media, publisher of the L’Officiel group of titles and BBC Top Gear, has announced the official re-launch of L’Officiel Hommes Middle East, the leading men’s fashion magazine published by Les Editions Jalou. Available in both Arabic and English editions, the bi-annual magazine will have a print run of 55,000 copies and will be available across the Arab world.

“L’Officiel Hommes is an iconic French magazine with various international editions and it is with a great sense of pride and accomplishment that we add the Middle East to Jalou’s growing footprint across the world,” says Souha Abbas, Publishing Partner and Group Editorial Director at Oryx Gulf Media. “We have assembled an incredibly talented and seasoned team to bring this magazine to life and remain confident that it will satisfy the market’s hunger for a dedicated men’s fashion magazine of international calibre but with local sensibility.”

The launch issue includes interviews with Dean and Dan Caten of Dsquared2, Michael Kors, Emirate film director Abdulla Al Kaabi and London-based menswear designer Khalid Al Qasimi with exclusive Robert Pattinson photographs by Nan Goldin courtesy of Dior Parfum for the new Dior Homme fragrance campaign. Various writers of the French and Italian editions have also contributed to the debut issue.

“This is an interesting and exciting era for men’s fashion and the re-launch of L’Officiel Hommes Middle East could not have come at a more poignant time,” expressed Hassan Al-Saleh, Chief Editor of L’Officiel Hommes Middle East. “We are incredibly proud of our launch issue. The content is editorially stimulating and visually captivating.”

Oryx Gulf Media first re-introduced the women’s fashion title L’Officiel in April of this year, followed by the L’Officiel Kids supplement. The Dubai-based publisher plans to launch L’Officiel Art Middle East in November.

Luxury Lifestyle platform Buro 24/7 goes live

/0 Comments/in , /by

The new online magazine Buro 24/7 Middle East has today gone live. The luxury lifestyle platform run by Russian fashion icon Miroslava Duma and local Emirati entrepreneur, Salama Alabbar, is an extension of the existing and highly respected Buro247.ru. The Middle East version will host up-to-the-minute news from the world of fashion, film, art, current affairs, literature, music, cars and much more.

Log on now at www.buro247.com/me or follow Buro 24/7 Middle East on Twitter, Facebook, Instagram and Pinterest @Buro247ME.

For further information, contact Editor-in-Chief Holly Williams at H.Williams@Buro247me.com

 

Diners Club Magazine to launch in UAE

/0 Comments/in , /by

Diners Club International is to launch a print version of its luxury travel magazine in the UAE this December. Diners Club Magazine will have a 15,000 print run and will be directly mailed to its high-net-worth members across the UAE.

“We’re extremely excited about the launch of Diners Club Magazine,” says magazine publisher, Hanif Saddiq. “Diners Club Magazine will be published quarterly and will cover luxury living, travel, fashion and lifestyle.”

For editorial and sales enquiries, contact hanif.saddiq@cre8network.com

Jashanmal Books launches quarterly magazine

/0 Comments/in /by

Jashanmal Books has launched a new quarterly magazine, Jashanmal Quarterly. The A5 size publication is edited by ex-Open Skies Editor Conor Purcell.

“The size, the design and the content all reflect a love of the printed page, something that Jashanmal has supported for decades. We believe this shows what is possible with a custom publication, and that regional print titles can be surprising and innovative,” says Conor.

According to Narain Jashanmal, General Manager – NPP, Books & OCS, Jashanmal Group, “It’s an object that demands to be in print – from the choice of paper to the five-colour printing. We sell books after all and we anticipate that people who love books will appreciate JQ (as we’re affectionately referring to it).”

The second issue will be out early next year and be devoted to art. The first issue is available at all Jashanmal Books stores as well as a number of cafes across Dubai.

Bloomberg Businessweek launches today

/0 Comments/in /by

After much anticipation, the English language edition of Bloomberg Businessweek Middle East hits the newsstands today. The fortnightly publication – which is a regional edition of the popular US publication – aims to provide insightful news and analysis critical to regional business leaders, exploring everything from global economics, technology and finance to travel, fashion and lifestyle pursuits.

“We’re aiming to set a new benchmark for business publications in the Middle East with the launch of Businessweek,” says Aaron Greenwood, Managing Editor, Bloomberg Businessweek Middle East. “We’ve worked hard to combine the cutting edge look and feel of the US edition with a very strong focus on local issues. About 80 per cent of our content is produced locally, so it really is a unique proposition. Our expectations are very high for the magazine. Hopefully, readers will embrace it as a truly regional publication.”

Website revamp for Mother, Baby & Child magazine

/0 Comments/in /by

CPI’s popular parenting magazine Mother, Baby and Child, is revamping its website, which should be unveiled by the end of October.

“We’re really excited about this revamp as we are hoping to serve our clients and readers more efficiently,” says Zaina Shihabi, Editor of Mother, Baby & Child.  “The new website will be user-friendly and contain all the informations mums and families need.”

MCN launch specialist data and analytics unit

/0 Comments/in /by

Middle East Communication Network (MCN), has announced the launch of Capella, a new specialised entity that will employ advanced media tools to guide strategy and improve the productivity of marketing and media spend for MCN’s client portfolio through consumer insights, research and performance analytics.

Capella was conceived to leverage the ever-increasing volumes of Big Data being generated by brands and consumers. The MENA market is a dynamic, competitive environment, making insights obtained through data analysis a crucial advantage for any advertiser. The optimisation of media spend is key in the region, and Capella will identify trends and insights that will maximise the efficiency of media transactions.

Headquartered at MCN’s Hive building in Dubai, Capella will be led by George Papandreopoulos, who transferred to the region from the New York office of Interpublic Group, MCN’s parent network. While there, he held a senior role in forecasting and intelligence at Magna Global, the strategic global media unit of IPG Mediabrands.

Style.com Arabia launches smartphone app

/0 Comments/in /by

Style.com Arabia has announced the launch of its iPhone app, available now in the iTunes App Store. Pledging to bring the latest and greatest fashion news from the Middle East and around the world, the app will cover the world’s leading fashion shows, parties and people. An iPad first edition will be available soon.

Style.com Arabia launched in October 2012 as Condé Nast’s first fashion publication for the Middle East – and the first ever Arabic publication.