Harper’s Bazaar to launch first Arabic edition

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Leading fashion publication Harper’s Bazaar Arabia, part of ITP Publishing, is to launch Harper’s Bazaar: The Season – its first ever definitive guide to the fashion season in Arabic. Launching in late September this year, the oversize book will showcase the best of both international and regional A/W14 collections, from couture and ready-to-wear to accessories and beauty, and will become a coffee table essential that engages readers for the first time in the national language.

“Over the last seven years, Harper’s Bazaar Arabia has established itself as the Middle East’s leading luxury fashion title, blending regional style with international influence,” says Louise Nichol, Editor-in-Chief, Harper’s Bazaar Arabia. “Retaining a regional voice and ensuring that content engages directly with a Middle Eastern reader is a central pillar of the magazine. It is therefore a natural step for Harper’s Bazaar to launch this bi-annual Arabic language publication, which will enhance the existing monthly product.”

With a comprehensive overview of key trends, iconic moments, regional designers to watch and top buys, combined with the unparalleled authority of Harper’s Bazaar, this new book will reach out to affluent and high-net-worth individuals across the GCC. The Season will be the ultimate Arabic language luxury fashion publication, offering Arabic-speaking readers a reference product in their own language, with the longevity of a six-month shelf-life that enhances the monthly magazine currently available in English. With an initial print run of 10,000 copies The Season will have a targeted distribution that includes all previous attendees and winners of the Arab Woman Awards in Qatar, Kuwait, UAE and Saudi Arabia, plus main newsstands, ladies clubs, five-star salons and spas.

 

Ad Fusion Media to launch travel magazine

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Ad Fusion Media is to launch En’Route Middle East Magazine on May 5, 2014, during the Arabian Travel Market (ATM), with the launch party to be held at the Oceanic Hotel Khorfakkan, Fujairah, on April 10. The travel magazine will be distributed free of charge quarterly in the UAE through airline partners on board flights, as well as in hotels, travel agencies and tourism offices, with an initial circulation of 10,000. The magazine will provide up to date news on the travel and tourism industry across the UAE and around the world.

“I don’t expect to get rich from En’Route, nor is this my ambition,” says Aishah Yousef, General Manager and Editor-in-Chief, En’Route Middle East. “My sole goal is to produce an excellent magazine, one that reflects the breadth, honesty and vitality of this growing industry.”

WatchTime to launch Middle East edition

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Gulf News Magazines will launch the Middle East edition of WatchTime magazine tomorrow, which will hit the newsstands quarterly in all major newsagents, supermarkets and up to 100 select hotels. With a circulation of 8,000, WatchTime Middle East will be a quarterly title and comprise a mix of the best US editorial and locally sourced content, with Editor Nitin Nair and Features Editor Craig Hawes working closely with Joe Thompson, WatchTime Editor-In-Chief.

“The launch of WatchTime Middle East couldn’t be more timely,” says James Hewes, Publishing Director, Gulf News Magazines. “Swiss watch imports to the UAE have risen by 36 per cent in the last two years and we’re confident that WatchTime, already a highly respected publication in the industry, will quickly become a must-read for watch enthusiasts and collectors in the region.”

Gerrit Klein, CEO of Ebner Publishing International, parent company of WatchTime adds, “We are very happy to welcome Gulf News Magazines as a great business partner. They share our strategy of publishing top-quality media with the highest journalistic standards and an absolute focus on readers. Ebner Publishing has been a family-owned business with a global focus for 200 years and Gulf News is a respected authority with many years of experience in the Middle East – an ideal combination. We are sure that WatchTime Middle East will grow fast and achieve the same reputation among watch fans and the watch industry as WatchTime USA has had in the 15 years since its launch.”

LylaLovesFashion relaunches with new look

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In celebration of its fifth anniversary, Middle East fashion, beauty and lifestyle blog, LylaLovesFashion.com has relaunched with a new look. Visitors can expect a new layout and user friendly navigation plus posts in Arabic, making LylaLovesFashion.com the first dual language blog in the UAE.

“After five successful years of LylaLovesFashion.com, I felt it was time to take it up a notch,” says Zahra Lyla Pedram, Founder and Editor, LylaLovesFashion.com. “After all, in an industry that changes every season, it is vital to keep up with the trends. The addition of Arabic was a natural move, since the blog is based both in Dubai and London.”

A big step forward for The Soul Republic

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After a soft launch at the beginning of 2014, Corie Weaver has announced his lifestyle blog, The Soul Republic, is officially launched. Featuring men’s fashion, auto, travel, technology, culture, food and more, the site will be a go-to resource for emerging news and trends in urban lifestyle from a cultivated, upscale perspective.

“TheSoulRepublic.com is an online lifestyle blog geared towards the modern man, but features news and trends that are attractive to everyone,” says website Creator and Editor, Corie Weaver. “The response from our soft launch was immediately positive and is continuously growing, so now we are ready to bring The Soul Republic to the world.”

 

La Moda Dubai relaunches fashion website

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La Moda Dubai has today relaunched its website with a brand new look. Featuring a fresh, intuitive layout supported by high-quality content – both photography and text – the new La Moda Dubai continues its heritage of publishing local stories relevant to the movers and shakers, fixtures and heavyweights of the region’s fashion and beauty industries.(www.lamodadubai.com), The online source first launched in 2010 and covers all things fashion, beauty, culture and glamour-related.

“We are very excited to unveil the new look for La Moda Dubai,” says Founder and Editor-in-Chief, Jim Joquico. “The clean and elegant design together with highly-focused, constantly updated content perfectly reflects our brand’s reputation as one of the pioneers in online fashion and beauty coverage in the UAE and the GCC region. We look forward to this new chapter as we keep our audiences informed through exclusive features, on the dot reports and trend forecasts.”

ITP Consumer to re-launch VIVA magazine

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ITP Consumer is to re-launch VIVA magazine to become the region’s only handbag sized magazine specifically targeting working women aged 25 years plus. After 10 years in the region, the home-grown title will tackle issues relevant to the modern women in the Middle East. The new look will be revealed in the March issue and celebrated with its International Women’s Day event on March 6, 2014.

“We are excited about the new-look VIVA, which will be now available in convenient handbag size and is the perfect accompaniment for the woman on the go,” says Anita Quade, Editor, VIVA magazine. “It is a big year for VIVA, which celebrates its 10 year anniversary in September and what better way it mark this milestone than with a modern makeover.”

Gareth Lloyd-Jones, Publishing Director for VIVA, commented, “We’re bringing the same quality content the VIVA readers have come to expect, but giving the magazine a whole new look. The magazine is now bolder and brighter and the team have really brought to life the new strapline “All about you”.

AVIAREPS launches global PR platform

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AVIAREPS, a global leader in tourism, aviation, hospitality and trade promotion representation, has launched a Global Public Relations Platform specifically tailored for tourism, hospitality, airline and trade promotion entities seeking economical PR solutions. The platform, launched at the International Tourism Trade Fair (FITUR) in Madrid, Spain, provides effective brand, product and service awareness activities among key industry players around the world, and is unique for the level of professional, multi-lingual PR services provided, the international outreach achieved, and the economic value at which the service can be provided.

“The AVIAREPS Global PR Platform now makes it economically viable for all tourism and hospitality entities big or small to have a truly international PR footprint,” says Michael Gaebler, Chairman & CEO AVIAREPS Group. We are able to offer such a professional yet economical PR service where others can not, as our offices around the world are self-owned, the professional skill sets we hold are in-house and not outsourced, and because of our tourism and aviation specialisation, each of our offices are naturally in regular contact with the local travel trade and industry related media in each of their markets of expertise.”

Through the AVIAREPS Global Public Relations Platform, press releases and key messaging are translated into nine key languages and disseminated to the tourism, aviation and international trade promotion industries’ key media by each of the 46 AVIAREPS offices around the world. Media clippings of the exposure achieved from each of the markets are also provided along with an overview of total PR values achieved on a monthly basis.

Joernals tech website relaunches

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Joernals, the technology and multimedia website aimed at consumer electronic customers in the region has been newly relaunched. The website was originally launched by Joe Akkawi in 2012, and after a brief break – and sleek redesign – Joernals is back. The website has now expanded to include coverage of mobile applications, gadgets, tech events, social media and software launches.

“Dubai has become a hotbed for global tech knowledge,” says Joe, a pundit for Sky News Arabia. “I’m committed to helping consumers buy the right products in any way I can.”

 

ITP Consumer launch Arab Woman Awards KSA

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ITP Consumer has announced the launch of the Arab Woman Awards KSA 2014, which is set to take place on January 29, 2014.  Following the success of the Arab Woman Awards UAE, Qatar and Kuwait for five consecutive years, the organisers have introduced the first Arab Woman Awards KSA which will take place at a prestigious ladies-only ceremony at the Al Faisaliah Hotel Riyadh under the guidance of HRH Princess Reema bint Bandar Al Saud.

Launched in 2009, the Arab Woman Awards aim to provide a platform to raise public awareness of the significant achievements of Arab women. Since its inception, the awards have recognised over 170 accomplished females from sectors including business, education, art, literature, sport, fashion, health, humanitarian, media and entrepreneurship.

‘The launch of the Arab Woman Awards KSA is another exciting chapter in these awards,” says Sue Holt, ITP Consumer Deputy Manager Director. “Having visited the country for the first time recently I have already met highly educated, determined and successful women so am looking forward to working with the judges to showcase the wealth of talented women that Saudi Arabia has to offer.”

The Arab Woman Awards KSA 2014 is being hosted in partnership with the Abu Dhabi Tourism and Culture Authority, Sayidaty, Zahra Breast Cancer Association and Rawaj International.