CNN Style launches

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CNN has launched CNN Style, a new online destination for content spanning the worlds of fashion, design, architecture, art, automobiles and luxury. The website is aimed at a cosmopolitan, global audience and throughout July will be guest edited by Architect Daniel Libeskind.

CNN Style will be a highly visual online destination, featuring galleries, interactives and a range of video and written content aimed to bring international audiences closer to shows, events, trends and personalities across a range of style genres. Launch content includes interviews with photographer David Bailey, pop artist Takashi Murakami and designer Manolo Blahnik. The website will be tailored for mobile audiences and social sharing, spanning international and U.S. Digital editions of CNN.com, CNN Arabic and CNN en Espanol, as well as being integrated into CNN Money’s digital platforms, taking its place alongside other major CNN brands and verticals such as CNN Politics and CNN Travel. CNN Style will also be integrated with TV programming. The site will be headed up by Editor, George Webster.

“CNN Style is the essential destination to be immersed in beautifully crafted, intelligent and inspiring pieces about all facets of style,” said Andrea Demaria, Vice President and Managing Editor, CNN Digital. “This is a cosmopolitan home for a broad range of content. Attracting someone of Daniel Libeskind’s calibre as our first Guest Editor is a signal of our intent as we help redefine what ‘style’ can mean to an upscale, international audience.”

MediaMost launches three-language news portal

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MediaMost Publishing launches www.aviamost.ae, the UAE’s first three-language (English/Russian/Chinese) news portal to mark the 20th anniversary of Aviamost Magazine. Aviamost is a niche publication in both Russian and Chinese providing the latest news about business opportunities, hospitality, tourism, shopping and lifestyle as well as in-depth articles on fashion, jewellery and watches.

The news portal will be a link to the tourist and business establishments in the Middle East, offering access to several important services and exciting features including: daily updated UAE news, diplomatic talk, economy and business reports, tourism articles, hotel news, spa special, red carpet coverage from around the world, celebrity interviews, and details on the latest beauty, fashion trends, runway reviews, jewellery and watch collections, shopping, fine dining, bars and lounges, launches and airline news. It is internally managed by the MediaMost English, Russian and Chinese editors.

“We are extremely pleased to launch this exciting news portal, in correlation with the title’s 20th anniversary,” says Fady Bostany, Executive Director, MediaMost Publishing. “We believe this site will offer a new type of connection for residents and tourists alike, especially with the ability to reach the Russian and Chinese audiences in their first language.”

Motivate Publishing to launch Cyclist ME

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Cyclist Middle East is set to launch in September 2015. Cyclist Middle East will be published by Motivate Publishing under license from Dennis Publishing. The international cycling title first launched in the UK in 2012, and this will be the third license deal just in 2015.

The 116-page monthly magazine will be available from September 1, 2015 and will cost AED25. The title will feature content that focuses on the best road bikes and technology, performance advice from top experts and in-depth articles mixed with breathtaking imagery from the sport’s best photographers. With the growing enthusiasm of the sport in the Middle East, which currently hosts four major cycling races: the Dubai Tour, the Abu Dhabi Tour, the Tour of Qatar and the Tour of Oman, Cyclist Middle East already has a growing audience.

“Launching Cyclist Middle East is an exciting opportunity for Motivate,” says Ian Fairservice, Managing Partner and Group Editor-In-Chief, Motivate Publishing. “Cycling is becoming a hugely popular pastime in the Middle East, with more races being added to the calendar here each year. Launching the title now will allow us to grow the global audience of the brand.”

For Further information, contact Anthony Milne at anthony@motivate.ae / +971 (0)4 427 3461

Hill+Knowlton Strategies launches H+K HER

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Hill+Knowlton Strategies has launched H+K HER programme to support female employees. The programme is designed to provide information, inspiration and support to female employees as they develop throughout their careers.

MeetHER showcases women in business and SpeakHER is a drive to increase the visibility of female talent in the industry. The mentorship programme for women in the consultancy consists of both female and male mentors from across H+K.

“We are proud that our leadership teams in both the UK and broader EMEA region are evenly split between men and women, but we recognise there is more to be done,” says Lars Erik Grønntun, Chairman & CEO, Europe, the Middle East & Africa, Hill+Knowlton Strategies. “We are committed to ensuring that there is equal gender representation in the creation and recognition of the work we produce for our clients, and that our people are empowered to meet that challenge.”

In addition to the launch of the H+K HER programme, H+K is also proud to be working alongside the Dazed Group to present Female Firsts; an initiative which launched at Cannes Lions 2015 and champions female directors in the film industry.

Fox + Hound Communications launches

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Fox + Hound Communications, a Dubai-based communications firm specialising in traditional and non-traditional public relations and influencer marketing, has launched.

Fox + Hound Communications will provide PR across the lifestyle, food, beverage, health and fitness industries, along with key events around the UAE. The influencer marketing side of the firm will work with brands to procure talent for campaigns, both locally and internationally. Fox + Hound will also work with key talent to build their brands and obtain more work in their fields. The firm will be headed up by Managing Director Chloe Rees, who most recently worked for ITP Publishing  as Senior Advertising Manager for Time Out Dubai and Time Out Muscat.

“Starting something I have dreamed about for so long is one of my most challenging, yet enjoyable projects to date,” says Chloe. “It’s been a lot of hard work to get to this point, however I am thrilled to be working alongside some of the best brands in Dubai. With the market evolving at such a rapid pace, it’s exciting to think that the work I am doing will be at the forefront of development for some of Dubai’s biggest brands over the next few years.”

For further information, contact Chloe Rees at chloe@foxandhoundpr.com / +971 (0)56 244 0614

Image Nation launches “Quest for Talent”

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Image Nation launched their ‘Quest for Talent’ today across the Middle East and North Africa, in a bid to find potential TV personalities to appear on new channel, Quest Arabia. The channel will reach 45 million households across the MENA region and will appeal to a demographic of Arabic speakers, with a specific focus on male-orientated content at key times in the schedule. It will screen a combination of regionally-produced original material and content from Discovery’s library of non-fiction shows which will be edited and repurposed for the regional audience.

Applications for ‘Quest for Talent’ are open to men and women aged from 18 – 40 from across the MENA region, no media experience is necessary as Quest Arabiya will provide all the training and support necessary to launch a successful TV career. All applicants will need to do is make a short film using their phone, capturing their personality and enthusiasm.

“This is an exciting opportunity for us to uncover new talent in the region, as we build a diverse team capable of creating and delivering top-quality regional content,” says Eeman Al Ansari, Programming Executive, Quest Arabiya. “It’s an incredible opportunity for people in the Middle East to break into television and receive the support and training they need for a career in this dynamic and challenging industry.”

To apply, send your submission to talent@imagenation.ae

For further information, contact Haydn Galloway at haydngalloway@sevenmedia.ae / +971 (0)52 850 0865

Advertyze Network launches

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Advertyze Network, an agency providing high-quality digital marketing solutions, launched at a gala ceremony in the Grand Hyatt Dubai last night, with movers and shakers from the advertising industry in attendance. The network will act as a digital advertising resource, aimed at marketers to aid online advertising by allowing them to like and share successful adverts, gain reports based on activity and use an auto ad builder to create adverts within minutes.

“We at Advertyze Network are super excited by the outstanding reception at the launch event, but not surprised by the response from the market,” says Saad Siddiqui, CEO, Advertyze. “After all, the innovations on offer are exactly what advertisers need and these will be among the most talked-about, and most used digital tools to impact audiences.”

For further information, contact Rabie Riman at rriman@entourageintl.com / +971 (0)4 429 1270

Dentsu Aegis launches Amplifi in MENA

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Dentsu Aegis Network MENA has launched Amplifi, a newly established division responsible for media investment and strategic partnerships for the group. Amplifi will bring together the group’s investment management, media partnerships, programmatic buying (AMNET) and content capability functions into a consolidated unit, with data as its foundation. It’s primary goal will be to deliver maximum performance for the group’s clients by working collaboratively with media, technology and infrastructure partners.

“It’s an important milestone for us to officially launch Amplifi in MENA,” says Michael Nederlof, CEO, Dentsu Aegis Network MENA. “To form that matrix integrating investment management, media partnerships, technology and content empowered by data under Amplifi allows us to leverage the group’s scale and develop innovative solutions for our clients across all of our agencies.”

For further information, contact Sara Paye at sara.paye@dentsuaegis.com / +971 (0)4 447 4996

dubizzle launches Brand Stories

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dubizzle has launched its native advertising solution Brand Stories, designed to deliver tailored branded content to specific audiences. The advertising placement will be nested within the listings pages on the dubizzle UAE website, across both desktop and mobile, and content can be in the form of short or long form blog posts, infographics, research or sponsored articles with integrated video and photography. This can be created by dubizzle’s content team or content partners, or the advertiser’s creative agency.

“Brands are starting to look for new ways to forge a connection with consumers, whilst consumers are engaging more and more with premium integrated content,” says Sonel Ajayi, Head of Advertising Operations, dubizzle. “We are building a new generation of dubizzle ad experiences and hope to refresh the advertising landscape in the UAE.”

For further information, contact Abdalla Touqan at adballah@dubizzle.com / +971 (0)56 102 3140

CNN to launch The Silk Road series

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CNN is set to launch a new series uncovering the cultural traditions and commercial trading synonymous with The Silk Road trading route – The Silk Road: Past, Present, Future. Each month, CNN International correspondent Sumnima Udas will visit a different country along The Silk Road, uncovering stories of innovation, culture and business. The format of the 30–minute show will combine the modern world with historical context to bring the region alive.

A dedicated microsite for the series will be hosted on CNN.com featuring video from the show and a host of bespoke content about the topics, cultures and business practices covered in the series. CNN’s audience will also have the opportunity to engage with the series through accounts on Twitter, Facebook and Instagram.

“’The Silk Road: Past, Present, Future’ is where rich, historic cultural context meets modern business and trading against the backdrop of visually stunning landscapes and destinations,” says Ellana Lee, Senior Vice President, CNN International. “Part business show, part travelogue – this series will be an important part of CNN International’s output.”

For further information, contact Kimberly Lobo at kimberly.lobo@ketchum-raad.com / +971 (0)4 425 8979