Ahmed Garoon joins Hype as Senior Sales Executive

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Ahmed Garoon has joined music and nightlife magazine Hype as Senior Sales Executive. Working alongside Lee Tunnicliffe, Ahmed will be responsible for generating new business across clubs, music, fashion and lifestyle clients, and also seeking sponsorship for Hype events.

“Hype is a the only magazine in Dubai that captures the city’s exciting sub-culture, as far as I’m concerned, and I’m looking forward to connecting new brands with the magazine,” says Ahmed. “I’ve been a fan of the magazine since its inception and joining the team brings me nothing but joy. The Hype team is extremely passionate about what they do and it’s great to be working with like-minded individuals who live and breathe their work as a lifestyle.”

Socialize welcomes Greta Van Der Merwe

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Digital specialists Socialize Agency appoints Greta Van Der Merwe to the role of Copywriter. As her first role in the Middle East, Greta joins from 140BBDO in South Africa, where she gained more than four years of experience in advertising. As Copywriter, she will focus on bringing the client’s voice to their consumers’ ears, and contribute to the agency’s ever-growing creative output.

“I believe that there is always more and more and more to learn,” says Greta. “Stepping into this whole new world – excuse the Aladdin reference – is a challenge I can’t wait to tackle head on. Joining Socialize Agency gives me the opportunity to make a difference on a much larger scale than I ever imagined. I’m really excited.”

Susan Parker joins Eaton

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Power management company Eaton has appointed Susan Parker to the position of Marketing Communications Director, Middle East, Electrical Sector – EMEA. Susan previously worked as Group Director of the Technology Practice for Weber Shandwick in Dubai, and she brings 10 years of experience in journalism and public relations to her new role.

As Marketing Communications Director, Middle East, Electrical Sector – EMEA, Susan will be located in Eaton’s facility in Jebel Ali, where she will be responsible for leading the development of the marketing communications strategy for the electrical sector’s Middle Eastern operations. She will also work with the Middle East leadership team and EMEA Central Marketing Communications team to strategically plan, facilitate and manage marketing communications programs that support the business’ objectives.

“Susan joining our team shows our intention to build on the developments we have made in all areas of our business in recent years,” says Frank Ackland, General Manager – Middle East, Eaton. “Her knowledge of the media sector in the region and experience in our core markets will enable her to hit the ground running.”

Susan adds, “I’m obviously thrilled to be taking up this role for Eaton at what is such an exciting time for the company. Eaton is going through a huge change in the way that it approaches marketing and the opportunity to join what will become a sector-leading team is incredibly exciting.”

Ducab welcomes Ani Bazdekian

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Ani Bazdekian has joined Dubai-based energy and utilities company Ducab as Senior Communications Officer. She most recently worked at TRACCS as Senior Media Executive, where she handled media requests for English publications and helped to organise press conferences, round tables and one-on-one interviews.

As Senior Communications Officer, Ani will be responsible for ensuring that internal and external communication is in line with the Ducab brand vision. She will also work with media to maximise the brand’s exposure, and tap into social media channels to engage with its audience.

“Joining Ducab has been nothing but rewarding; it is a challenging yet fascinating industry,” says Ani. “I look forward to new encounters and an exhilarating journey ahead of me. I am very pleased to be part of the Ducab family and I look forward to helping make a difference with this wonderful team.”

Femina Middle East welcomes Shweta Bhatia

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Shweta Batia has joined Femina Middle East magazine as Fashion & Beauty Editor. A graduate from the London School of Journalism, Shweta has previously worked as a freelance journalist for various global fashion publications. In her new role, she will be supporting the Editorial team in producing the monthly title by covering the latest in fashion and beauty trends.
 
“I’m delighted to be coming on board as the face of Femina ME’s fashion and beauty pages,” says Shweta. “The magazine has great potential and we look forward to achieving great heights with the product.”
 

CPI Financial promotes Georgina Enzer

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Georgina Enzer has been promoted to the role of Managing Editor at CPI Financial. Georgina has been with CPI Financial since June 2014, when she joined as Editor of FinanceME, a magazine focusing on the SME finance sector in the Middle East.

As Managing Editor, Georgina will be directly responsible for all editorial content produced by CPI Financial, she will manage and assist the online and print magazine Editors, as well as the design team. Georgina will also be in charge of the day-to-day running of magazines, contract publishing and online content production.

“I am extremely honoured to take up this position at CPI Financial and can’t wait to get started,” says Georgina. “It is a great company to work with and I am proud to be working with such a fantastic team.”

Google to be managed by Alphabet

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Google has formed a new parent company, Alphabet, which will be operated by Co-founders Larry Page and Sergey Brin. The newly developed business model will see Alphabet managing a number of companies including Google, Life Sciences and Calico, while Google will now be headed up by new CEO Sundar Pichai – formerly the company’s Vice President of Product Management.

Alphabet’s structure will also include X Lab, a venture incubating new efforts such as Wing and a drone delivery service, and Alphabet Inc. will replace Google Inc. as the publicly-traded entity, meaning that all shares in Google will automatically convert into the same number of shares in Alphabet.

Buz MMC welcomes Lisa Drury

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Lisa Drury has joined Dubai-based marketing agency Buz MMC as PR Director. Lisa brings over 23 years of experience across leading PR agencies in the UK to her new role, having worked for the last 13 years on her own communications agency. As PR Director at Buz MMC, Lisa will focus on expanding the PR division as well as formulating value-based campaigns in relation to clients’ business objectives.

“I am delighted to be appointed by Buz MMC to head up the PR division,” says Lisa. “This is a progressive and creative agency and I will be keenly focused on contributing to the agency’s dynamic growth plans as well as ensuring that our client servicing remains outstanding.”

Baiju Kurieash, Managing Director and CEO, Buz MMC, adds “These are very exciting times for our PR department. We have recognised the need for a senior professional who can add further value to clients’ accounts while maximising the myriad of new opportunities offered by other areas of our business.”

Grow welcomes Cezca Chanelle

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Grow Digital Services has welcomed Cezca Chanelle to the role of Online Marketing Manager. With seven years of experience in digital industries, Cezca joins Grow from Socialize Agency where she was a Junior Account Manager. Along with her work experience, Cezca brings to the agency a B.Sc. In Psychology, making her Grow’s second psychology specialist.

As Online Marketing Manager, Czeca will be responsible for the content, direction and deployment of all social media, search engine optimisation (SEO) and email campaigns within the agency.

“I live, eat and breathe digital and have managed various accounts from different industries over the last few years,” says Cezca. “Joining Grow gives me the chance to contribute to the growth of the agency and I can’t wait to get started.”

Kate Hutchinson joins Grazia Middle East

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ITP Publishing Group has welcomed Kate Hutchinson to the role of Deputy Editor, Grazia Middle East, Grazia Arabia and Grazia Luxury. Joining the team from Sydney, Australia where she was Editor of Peninsula Living and North Shore Living at Active Networks and, prior, writing for Grazia Australia Kate boasts over 10 years of experience in print publishing. In her new role, Kate will be supporting Grazia Editor-in-Chief Alison Tay to produce the fashion titles.