Forbes Middle East welcomes Yasmin Al Heialy

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Yasmin Al Heialy has joined Forbes Middle East as a Reporter. A recent Graduate in French Literature and Media, Yasmin previously worked as a Journalist for AME info at Mediaquest, where she prepared reports on business-related projects. As a Reporter at Forbes Middle East, she will be working across the monthly print magazine as well as the publication’s website, where she will be covering breaking news relevant to high-level company executives and investors.

“Forbes is simply great and I am very proud to have joined their family,” says Yasmin. “Everyone in the team is friendly and outgoing – just the kind of coworkers you want to work with. I’m joining Forbes Middle East with a lot of excitement, ambition and new ideas. I look forward to learning more and growing in the company.”

Aziza Communications welcomes Samar Khouri

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Luxury lifestyle PR and events agency Aziza Communications has welcomed Samar Khouri to the role of PR Executive. Samar joins Aziza from Shamal Marketing, where she handled mainly food and beverage accounts, including ROGO’S, Fume and Qbara. In her new role, Samar will be working across a variety of accounts such as Lee Stafford, Toni&Guy, Jelena Bin Drai, Evans, Dorothy Perkins and River Island.

“I’m so excited to be joining Aziza Communications,” says Samar. “I’m really looking forward to working across the agency’s fantastic fashion and beauty portfolio and contributing to the success of such an inspiring and dynamic team.”

PHD welcomes new Associate Director

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Media and communications agency, PHD UAE has welcomed Edmond Gebara to the role of Associate Director. Previously Planning Manager at Mindshare Dubai, Edmond brings over four years of media experience to his new role. As Associate Director, he will work on the agency’s largest planning team, managing both the digital and offline accounts for key clients.

“Joining PHD poses quite an exciting challenge for me, both professionally and personally,” says Edmond. “The synergies within the agency – both on a team and organisational level – create a highly productive environment to work in. This, along with their strong focus on personal development, has exceeded my (already high) expectations of them. I look forward to contributing to their incredible momentum.”

Socialize welcomes new Digital Media Planner

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Digital communications agency Socialize has welcomed Rabih Fouladgar to the role of Digital Media Planner. Rabih joins the agency from Initiative, MCN Group, where he gained over two years in media planning experience. In his new role, Rabih will be managing the digital media campaigns for brands such as Honor, Clark’s, The Peppermint Experience and Mediclinic.

“I really wanted to broaden my horizons and Socialize has given me the opportunity to do so,” says Rabih. “It is an ambitious place and I’m glad to work with proficient people who focus on the future, I’m looking forward to contributing to the agency’s success,”

Annie Darling joins HOT Media

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HOT Media has welcomed Annie Darling to the role of Features Editor. Previously based in London, Annie most recently worked as a reporter for Talisman Communications where she provided copy across various channels to large corporate businesses. As Features Editor, Annie will work on luxury titles World Traveller and AIR alongside Editor Richard Jenkins. She will contribute to a variety of topics covered in the magazines, from travel and gastronomy to art and design.

“The prospect of moving to a new country was both exciting and daunting,” says Annie. “However, the position as Features Editor at HOT Media offered me a unique and inspiring opportunity that I could not refuse. I’m really looking forward to starting my career in Dubai with such an impressive company. It’s also a privilege to be able to live and work in such a fascinating country.”

Ghaleb Zeidan heads Weber Shandwick Abu Dhabi

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Ghaleb Zeidan, former Deputy Managing Director of Weber Shandwick in Abu Dhabi, has been promoted to Managing Director of the Twofour54-based agency. Having been with the company since 2010, the former journalist from Lebanon has successfully led a number of the agency’s largest accounts as well as having grown its government communications practice into the leading practice in the agency today.

“Our Abu Dhabi office is an award-winning operation that is well renowned for the quality of its work and the calibre of its team, which is unique locally in that it is comprised of largely Arab nationals from Abu Dhabi itself who live and breathe the local market,” says Ziad Hasbani, CEO of Weber Shandwick MENA. “With a five-year successful track record at our company already behind him, I am in no doubt that Ghaleb is the right leader to take our Abu Dhabi office forward into its next exciting chapter.”

 

Gulf News Publishing welcomes Mona Motamedi

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Mona Motamedi has joined Gulf News Publishing as Events and Promotions Manager. Mona previously worked as an Account Manager at advertising agency Atom, and brings over 10 years of experience in marketing and events to her new role.

As Events and Promotions Manager, Mona will be responsible for events, promotions and marketing related to the branding of Gulf News Publishing titles such as Aquarius, Inside Out, Alpha, Wheels and Friday Magazine.

“My background is in marketing, it’s what I’ve done all my life,” says Mona. “However events are what I am passionate about. What better then, to combine both with a position in such a well established company as Gulf News!”

 

Clement Dean promoted at BPG Group

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Regional marketing and advertising agency BPG Group has promoted Clement Dean to the role of Senior Account Manager. Having previously worked for the agency as Account Manager, Clement has over six years of experience in public relations.

As Senior Account Manager, Clement will be responsible for delivering on-brand innovation and contributing to the achievement of business objectives for clients. He will also lead client relationships and build media relationships for BPG Group.

“It is great to be recognised and rewarded for the effort and hard work I have put in,” says Clement. “I will take this opportunity to further my learnings and experience, as well as to work towards greater results and achievements for the company.”

 

Sarah Bartlett promoted at Weber Shandwick

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Sarah Bartlett, a Weber Shandwick veteran of 13 years and former Managing Director of its Abu Dhabi operation since 2007, has taken up the role of Executive Director, Talent, Organisational Development and Brand Communications, Middle East and North Africa. This new role has been created to enhance the company’s investment in people across the region.

“My new role puts people at the heart of everything we do,” says Sarah. “My new mandate is to ensure that we have best-practice current people practices in place, allowing us to tap into the changing talent needs of the organisation, fostering a learning culture where employees are encouraged to own their careers, and promote the company’s unique customer employee proposition, collectively combining to ensure that Weber Shandwick MENA is one of the leading talent destinations for the best creative minds in our region.”

Commenting on the new internal structure, Ziad Hasbani, CEO of Weber Shandwick MENA, said “As a growing company with high standards in a specialised industry in this region, the single largest barrier to growth we face is the ability to bring the right kind of people on board. This newly-created function is a major step forwards for our industry in this part of the world and represents a strong message about the importance we are placing in attracting, retaining and growing the right talent in a fast-changing environment. We’re no longer hiring PR people only, but designers, planners, digital specialists and other related professionals. As a former leader of one of the largest offices in our regional network, Sarah is well placed to understand both the needs of our business and the type of people who excel in the award-winning environment we offer.”

 

Melanie Mingas joins BNC Publishing

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BNC Publishing has welcomed Melanie Mingas to the role of Group Editor of its business portfolio. Melanie previously worked with CPI Media Group as Group Managing Editor, and has over five years of experience in journalism.

In her new role, she will lead the continued growth of Catering News Middle East, Construction Business News Middle East, Hotel News Middle East and Logistics News Middle East in print, online and through a series of industry events. Melanie will also lead the group’s B2B digital communications and manage the direction of a series of events due to take place over the coming months.

“BNC Publishing is a forward-thinking and driven organisation, with fantastic ambition for the coming months and years,” says Melanie. “I’m delighted to be working for a publisher with an eye on innovating B2B titles and reaching diverse markets in new ways.”

Diarmuid O’Malley, Group Publishing Director, BNC Publishing, adds “We were actively seeking a candidate for the group editor role who would invigorate our B2B segment, and push it forward. Melanie’s enthusiasm and drive, paired with her significant industry experience, promises to give BNC Publishing in-market advantage to our now four-title strong business portfolio.”