Edelman welcomes Tod Donhauser

Global communications marketing firm Edelman has welcomed Tod Donhauser to the role of CEO, Edelman UAE. Formerly the Managing Director at Edelman South Africa, Tod has over 15 years of experience in PR and public affairs. In his new role, he will report to Robert Holdheim, CEO, Edelman South Asia and work to integrate the agency’s new capabilities and talent with its existing offerings.

The appointment of Tod comes as Edelman sees a reorganisation into Brand and Reputation units, following its recent acquisition of Dubai-based DABO & CO – now Edelman DABO. The reshuffle will also see Jacob Drake named Managing Director, Reputation, Jason Leavy named Managing Director, Brand and Camilla and Lucy D’Abo joining the Edelman UAE Executive Committee.

“We are significantly expanding our offering by investing in new areas and our structure will maximise the delivery of our talent on behalf of our clients,” says Tod. “I am excited to be joining our sixth largest market by revenue at such a pivotal time.”

ITP welcomes new Sales Manager

Anneka Healy has joined ITP Publishing as Sales Manager for Cosmopolitan Middle East. Formerly Senior Sales Executive for the Emirates Woman Group at Motivate Publishing, Anneka has over two years of media experience which she will bring to her new role. As Sales Manager, she will be responsible for all sponsorship and advertising revenue as well developing client relationships for the monthly women’s lifestyle publication.

Social grazing

When Team TMN were invited to experience Michelin-stared British chef Jason Atherton’s first foray into the Middle East, we couldn’t wait to see how the venue lived up to Atherton’s extraordinary reputation… 

What: Marina Social Dubai

Where: InterContinental, Dubai Marina

When: Open for dinner everyday between 6pm and midnight. Open for lunch on Fridays and Saturdays between 12pm and 3pm.

The Promise: “Marina Social is Dubai’s hottest new restaurant by acclaimed Michelin-starred British chef Jason Atherton. Situated in the InterContinental Dubai Marina, the restaurant celebrates deformalised dining within a relaxed, social atmosphere and offers stunning panoramic views of the waterfront, overlooking the buzzing marina.”

Did it deliver: The entrance to Marina Social wouldn’t be out of place in a modern art gallery – with bright, angular walls and bronze statues that tower up from the ground to the walkway making the space bright, minimalist and interesting. The intrigue evoked by the entrance continues into the warmly lit restaurant, with its cleverly used open space, dotted with intimate dining areas, dotted with interesting objects, towering wine cabinets and service trays brimming with unique drink ingredients and utensils. The atmosphere in the dining room is incredible; cosy and welcoming but also stylish with a buzz of conversation blending with the noise from the huge open kitchen.

Settled into our table in front of said kitchen, Team TMN were immediately offered drinks by our charming sommelier, who was happy to recommend tipples based on our tastes and preferences. We were then left to peruse the restaurant’s substantial and well-varied menu, which included snacks, as well as raw and cooked starters from land and sea, pasta and rice and a selection of mains. Our knowledgeable waiter took us through the ingredients, flavours and cooking methods for each dish. Staff in Marina Social are very friendly, with an excellent knowledge of the menu and ability to cater to personal tastes – something to be commended in Dubai, where many high-end eateries rely on pushy staff to sell more expensive dishes.

Our starters of wood-fired garlic flat bread with caponata, pistachio and feta, Italian beef tomato with burrata, 25 year aged balsamic and tomato salt and Hamachi, mizuna salad with a citrus dressing all looked stunningly beautiful. The tomato, particularly, stood out as a dish that was pretty in its simplicity but with a wonderful depth of flavor – with a brilliant twist on the preparation of ingredients. The Hamachi, a type of fish similar to tuna, was also prepared in a way that demonstrated exceptional skill from the chefs. Main courses lived up to expectations set by their predecessors entirely. The squab pigeon proved a favourite with Team TMN – full of flavor and cooked to perfection, the dish combined unusual ingredients in a wonderful way. The Boston smoked lobster won major points for presentation, arriving at the table in a small chest with smoke still billowing out when opened, and the social dog was an exquisitely decadent take on a junk food favourite. Each of the dishes brought to the table were equally tasty – with unexpected flavor combinations and great use of ingredients.

Following such indulgent mains, we felt it would be rude not to sample just a tiny bit of dessert, and so we found ourselves ordering the Bergamont and lemon verbena with olive oil conserves and a lemon sponge, despite our already full stomachs. The dessert did not disappoint, with a refreshing lemon flavour that was strong but not overwhelmingly acidic, and a standout lemon granita offered on the side. The size of the portion also meant that it was ideal for sharing as a sweet end to the meal. A cart of homemade sweets was rolled around, providing a wonderfully original (and very British) memento of a delightful meal.

The verdict: Marina Social is an excellent restaurant that manages to stand out in a city rammed full of impressive eateries. The food on offer is thoughtfully prepared and presented, and the ingredients used are of the highest quality. While not the cheapest of venues, this is the place to go for a celebratory dinner or romantic night out, and the excellent use of space as well as attentive staff mean that couples and small groups are catered for as well as large parties.

Dubai Lynx to partner with Twitter

The Dubai Lynx International Festival of Creativity has formed a joint partnership with Twitter, which will see the launch of the first Twitter Live Young Lynx Competition. Building on the young talent opportunities available at Dubai Lynx, the competition celebrates the best real-time campaign by a brand or its agency, leveraging the speed of social and digital. The Dubai Lynx International Festival of Creativity takes place between March 6 and March 8, 2016, culminating in an awards ceremony where the winners of Twitter Live will be honoured, on March 9, 2016.

“Social networks are an integral part of our industry today and Twitter is truly a global platform,” says Emma Farmer, Festival Director, Dubai Lynx. “The Twitter Live Young Lynx Competition is an exciting competition which harnesses the instantaneousness and worldwide appeal of Twitter. This generation have grown up with a fresh perspective of how to communicate in an innovative and creative manner and reflect the ever-changing digital landscape. As an International Festival of Creativity, this is what drives Dubai Lynx to continue to invest in diverse young talent.”

Frederique Covington, International Marketing Director, Twitter, adds “From its beginning, Twitter is the first service that people open to see what’s happening in the world right now, direct from the source and live, as it unfolds. As such, the potential for the creative industry to leverage the power of live is limitless. We are excited to partner with the Dubai Lynx Festival to recognise and grow the amazing creativity in the region.”

UM MENA releases media trends report 2016

UM MENA has released a 2016 media trends report, NEXT THING NOW, for the region. Set to become an annual fixture, the report highlights yearly trends specific to the MENA region and UM’s view of where the market is heading towards on various themes in the industry. Written by UM MENA’s media specialists, the report also features input from professionals at Coca-Cola, Google, DMS and Yahoo! It will be distributed to UM MENA clients and publishing partners around the region and will also be available online through the agency’s website by Q2 of this year.

“The report echoes the views of our media experts at UM as well as the direction in which our company is heading in the coming years when it comes to media planning and marketing solutions for our clients,” says Chris Skinner, CEO, UM MENA. “There is a definite shift in the industry but by thinking forward and adapting our approach to the future trends we can achieve maximum impact and ROI. NEXT THING NOW will provide you with necessary insights and the way forward for you as a marketer and a media professional.”