Account win – Page 98 – The Media Network

PRCo Dubai signs Burlesque Restaurant & Lounge

August 6, 2014/0 Comments/in Account win /by Team TMN

PRCo Dubai has won the account to represent Burlesque Restaurant & Lounge in the GCC. Located in the Yas Viceroy Abu Dhabi on Yas Island, Burlesque will offer a combination of a lounge and bar capable of seating up to 90 guests, a Mediterranean inspired restaurant and entertainment provided by live music and a late-night DJ. The grand opening is set for mid-September.

“Burlesque is such an exciting new concept to arrive in the UAE and we believe that it’s going to be a huge success,” says Giorgio Cingolani, Food and Development Manager, Burlesque Restaurant & Lounge. “Everything has been carefully considered to create an unforgettable experience.”

TOH PR signs Le Royal Meridien AD restaurants

August 4, 2014/0 Comments/in Account win /by Team TMN

TOH PR has won the PR account to represent three of Le Royal Meridien Abu Dhabi’s signature restaurants; Stratos revolving lounge bar & grill, Amalfi contemporary Italian restaurant and Market Kitchen, inspired by Jean-Georges Vongerichten’s concept of the ‘hotel as home’. TOH PR will handle all media, digital and influencer relations for the UAE.

“We are excited and honoured to be working with such a prestigious hotel as Le Royal Meredien Abu Dhabi and their dynamic in-house team,” says Sophie Toh, Founder and Managing Director, TOH PR. “We look forward to establishing their portfolio of restaurants on the ever-evolving Abu Dhabi restaurant scene.”

C’est PR signs DJ Maz Hakim

July 30, 2014/0 Comments/in Account win /by Team TMN

C’est PR has been appointed to handle the public relations for Virgin Radio DJ and presenter Maz Hakim in the Middle East. Having recently moved to the UAE from Australia, C’est PR will be the first agency to represent Maz across the region. According to the one-year contract, the PR and talent management agency will handle all PR, branding, bookings, social media and management for Maz.

“I’m very excited about partnering with C’est PR and to be a part of their team,” says Maz. “We have some exciting projects coming up and I look forward to a successful partnership.”

Ryadh Kaddour, Founder of C’est PR adds, “We are very excited to add Maz to our client portfolio and we look forward to introducing her to the region. Maz is a multi-talent who, besides having her one show on Virgin Radio Dubai, has hosted several prestigious events around the globe.”

expose-communications signs BEDOUIN

July 10, 2014/0 Comments/in Account win /by Team TMN

expose-communications has signed the PR account to handle London-based fashion label BEDOUIN in Dubai. Established in 2013, BEDOUIN is a contemporary womenswear label designed and curated by Central Saint Martins graduate Andraya Farrag.

“The team and I are very excited to launch BEDOUIN in Dubai,” says Dana Abdelhadi, Director, expose-communications. “The avant-garde brand is bringing London to Dubai this AW14, and with our experience in the fashion sector and strong relationship with the media and local influencers, we look forward to introducing this contemporary brand to the Middle Eastern market.”

MRM//McCann lands Ecco account

July 10, 2014/0 Comments/in Account win /by Team TMN

MRM//McCann, part of McCann World group, has won the regional digital account for Ecco. Effective immediately, MRM//McCann will be responsible for Ecco’s digital production throughout the Middle East and North Africa, as the Danish brand looks to expand its market share in the region. With Ecco’s regional headquarters located in Dubai, the brand is currently present in 10 markets via a network of more than 55 stores across the MENA region.

“The MRM team is always extremely helpful and supportive,” says Chivonne Williams, Creative and Digital Marketing Coordinator, Ecco. “With great attention to detail and the ability to give dependable advice and explanation, we have been able to achieve great results with the aid of their professional team.”

James Gaubert, General Manager of MRM//McCann Dubai adds, “We are delighted to be partnering with a brand that has such a global presence, and we look forward to working with the Ecco team closely on this exciting project, helping to take its digital agenda and consumer reach to the next level.”

COPIA signs En Vogue

July 8, 2014/0 Comments/in Account win /by Team TMN

COPIA has signed the PR and digital communications contract for En Vogue in the UAE. Set to launch its first store in Dubai at the end of this month, En Vogue is a home concept store that encompasses over 2,000 square metres of space on the Jumeirah Beach Road, inclusive of an interior design studio.

“En Vogue is the perfect fit for our luxury brand portfolio,” says Rania El Sadek, Co-Founder and Managing Director, COPIA. “We are very excited to be working with the team on their first store, and we have no doubt it will be a huge success!”

Blue Apple signs Burjeel Hospital account

July 1, 2014/0 Comments/in Account win /by Team TMN

Following a competitive pitch, Blue Apple has won the account to handle advertising and public relations for Burjeel Hospital in the UAE. Established in 2012, Abu Dhabi’s private healthcare facility is a tertiary hospital under the auspices of the Health Authority for Abu Dhabi.

“We are confident that Blue Apple is the best partner to take the brand forward and implement our communications vision,” says Clancey Po, CEO, Burjeel Hospital. “In the next couple of months, we will be working very closely with Blue Apple to put together a brand campaign that satisfies our requirements in intensifying our brand presence in the region and beyond. I look forward to a long term and mutually rewarding relationship.”

Vishal Anand, CEO of Blue Apple adds, “It was an exciting brief and we presented a creative strategy in sync with Burjeel Hospital’s ‘art of healing’ positioning, vision and business objectives. The brand campaign we are currently working on will focus on the hospital’s stance towards clinical excellence. We are excited and privileged to represent Burjeel Hospital and look forward to joint success and growth.”

Insignia PR renews InterContinental Genève account

June 30, 2014/0 Comments/in Account win /by Team TMN

Insignia PR will retain representation of InterContinental Genève in the GCC and Levant region for a further six months. Built in 1963, the hotel has undergone a US $110 million renovation over the past decade, and first signed with Insignia PR in December 2013 upon completing the addition of hotel residences known as The Residences, which boast views of the Mont Blanc, the Jura Mountains and Lake Geneva.

“We are honoured to continue working with InterContinental Hotels & Resorts,” says Gabriela Asquith, Director, Insignia PR. “It’s a privilege to witness and support InterContinental Genève’s efforts in the hospitality space, especially after the refurbishment of The Residences by New York interior designer Tony Chi.”

Active PR secures Secunia UAE

June 25, 2014/0 Comments/in Account win /by Team TMN

Active PR has added to its technology portfolio by securing Secunia in the Middle East. A global player within the IT security ecosystem in the niche of vulnerability management, Secunia equips corporate and private customers worldwide with vulnerability intelligence, vulnerability assessment and automated patch management tools to manage and control vulnerabilities across their networks and endpoints.

“We are delighted to add such a strong IT security player to our client portfolio,” says Louay Al Samarrai, Managing Partner, Active PR. “We are experiencing greater awareness and demand in the Middle East for cyber security solutions and moving from a responsive to a preventative mode, so as to proactively and sustainably prevent cyber-attacks from happening.”

Insignia PR to represent Cipriani

June 25, 2014/0 Comments/in Account win /by Team TMN

Insignia PR has won the account to represent Italian restaurant and lounge Cipriani in Abu Dhabi. The Cipriani hospitality brand was introduced to the Middle Eastern market when the restaurant launched in Yas Island Abu Dhabi, in 2010, and has since undergone a full refurbishment by Florentine architect Michele Bonan, re-opening its doors in October 2013.

“It was love at first bite with Cipriani Yas Island,” says Gabriela Asquith, Director, Insignia PR. “We’re very honoured to be representing this renowned hospitality brand, which has been running for four generations since the opening of Harry’s Bar in Venice, and look forward to building on its existing credibility in the Middle Eastern market.”