Account win – Page 60 – The Media Network

Iris PR secures 2XL

June 6, 2016/in Account win, Featured /by Michelle J Kuehn

Iris PR has been appointed to handle all PR activities for 2XL Furniture and Home Décor, a retailer of luxury home furnishings in the UAE. The 2XL product range includes bedroom, living and dining room furniture as well as décor items, gift ideas, rugs and wall art; Iris PR will be responsible for raising awareness of the brand across the region.

“We look forward to working with 2XL to create awareness of its exquisite collection of French-inspired luxury furniture and décors in the region,” says Lisa George, Director, Iris Public Relations.

Q Communications wins VOSS Water

June 5, 2016/in Account win, Featured /by Suad Ashimi

UAE-based communications consultancy Q Communications has been appointed by VOSS Water to manage its social media, events and PR strategy for the Arabian Gulf region after an extensive pitch process. The agency will be responsible for VOSS Arabia’s communications strategy – both online and offline – as well as brand and event alignments.

“We are very pleased to announce our relationship with Q Communications,” says Ken Gilbert, Chief Marketing Office, VOSS Water Group. “Throughout the pitch process the team demonstrated an innate understanding of the VOSS brand’s heritage along with our strategic regional comms requirements. The agency will play a key role with regard to growing the brand in an important market.”

Katie Harvey, Co-Founder, Q Communications adds, “We are delighted to have the opportunity to be supporting VOSS Arabia with its strategic and tactical comms objectives and look forward to rolling out a dynamic and creative campaign to enhance the brand’s local positioning.”

HOUSE OF COMMS APPOINTED BY INSTAGRAM

June 1, 2016/in Account win, Featured /by Suad Ashimi

Instagram has appointed House of Comms as its PR partner in the UAE. The integrated communications agency has been retained by the social media platform following a highly competitive pitch.

“This is a momentous occasion for House of Comms and it is the culmination of a team effort from individuals who are incredibly passionate, hard working and creative,” says Abby Wilks, Managing Partner, House of Comms. “It’s huge on so many levels and we are very proud to represent Instagram as its PR partner, encouraging the region to become more connected through photos and video. It’s time to take it to the next level.”

SOCIALEYEZ wins Dubai Parks and Resorts

June 1, 2016/in Account win, Featured /by Michelle J Kuehn

SOCIALEYEZ has been appointed to handle all social media for Dubai Parks and Resorts, an integrated theme park destination scheduled to open in October this year. SOCIALEYEZ will manage all of the social media activities, monitoring and listening and content creation for the overall destination as well as for motiongate Dubai, Bollywood Parks Dubai and Riverland Dubai.

“This is undoubtedly the kind of account we love to work on at SOCIALEYEZ,” says Fadl Al Tarzi, CEO, SOCIALEYEZ. “Working with Dubai Parks ad Resorts will bring out the best of our team, we expect the account to leverage almost every part of our agency’s offerings from creative content to video to apps to launch campaigns to linking with e-commerce. We’re truly honoured to be working with such an exciting client but also one that is of strategic importance to Dubai’s current and future tourism sector.”

Vinit Shah, Chief Destination Management Officer, Dubai Parks and Resorts, adds “Our partnership with SOCIALEYEZ comes at a strategic time as we shift the focus of our communications from construction updates to announcing the installations of our exciting rides, shows, attractions and retail offerings,”

Real Pilates appoints Q Comms

June 1, 2016/in Account win, Featured /by Suad Ashimi

Q Communications has secured the account to handle all PR activities for Real Pilates studios across the region. The studios, located in Jumeirah and JLT, offer basic reformer and barre workouts along with prenatal pilates and yoga classes.

“Real Pilates combines fitness with fun, while the instructors empower you to reach your goals and inspire you,” says Elsa Roodt, Managing Partner, Q Communications. “It is a great addition to our growing portfolio of fitness and wellness brands. We are very excited to work with Reza, the Founder of Real Pilates and his team. We look forward to spreading their holistic approach to wellbeing.”

SPINNEYS APPOINTS HOUSE OF COMMS

May 30, 2016/in Account win, Featured /by Suad Ashimi

Spinneys has appointed House of Comms as its retained agency to manage its PR across the region. The Dubai-based integrated communications agency has formerly worked on a project basis for the supermarket chain but will now manage all of it’s PR operations.

“After the huge success of the Christmas campaign, we couldn’t be more excited to now be appointed as Spinneys’ retained agency,” says Abby Wilks, Managing Partner at House of Comms. “We love working with clients that we can be really passionate about and Spinneys is a brand that we love both personally and professionally”.

Z7 wins The Leading Hotels of the World

May 29, 2016/in Account win, Featured /by Michelle J Kuehn

The Leading Hotels of the World has appointed Z7 Communications to handle it’s PR in the Middle East. A luxury hospitality organisation founded in 1928, The Leading Hotels of the World represents over 375 member properties including the Hotel Hermitage Monte-Carlo, Le Bristol Paris and The Ritz London. Z7 will be working with the company to boost brand awareness through PR activations in the luxury lifestyle sector across the Middle Eastern region.

“The Leading Hotels of the World (LHW) provides remarkable travel experiences and we are delighted to have the opportunity to represent such an esteemed group of authentic and uncommon luxury hotels,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We are delighted to have the opportunity to enhance the awareness of LHW and their remarkable portfolio in the region.”

Hatem Chatter, Senior Director, The Leading Hotels of the World, Middle East, adds “We are very pleased to welcome Z7 Communications to the LHW team and look forward to working with them on lots of exciting upcoming projects. I believe their eminent portfolio and accomplished skill set will help us grow within the region and leave out mark on the curious travellers.”

Kaya Skin Clinic appoints Socialize

May 29, 2016/in Account win, Featured /by Michelle J Kuehn

Socialize has secured the account for Kaya Skin Clinic. A cosmetic dermatology chain in the Middle East, Kaya Skin Clinic looks after over 200,000 customers from 21 clinics. Socialize will be the leading digital communications and marketing partner for Kaya Skin Clinic across the region, the agency will be supporting the clinic’s marketing communications to enhance brand awareness and reach through strategic brand initiatives and content.

“Kaya are the market leaders in their category and we’re so thrilled to be a part of their new brand journey,” says Leah Duquemin, Account Director, Socialize “It’s a dynamic brand that is truly centred on customer satisfaction and we have a lot of great things in the pipeline to help Kaya transform this sentiment into top-notch social and digital engagement.”

Vikas Agarwal, Head of Marketing, Kaya Skin Clinic, adds “Digital and Social are now a vital part of Kaya’s marketing mix and we are happy to collaborate with Socialize who has proven their expertise in this field with leading brands across the region. We look forward to them partnering with us as we launch our new brand identity and help take Kaya to the next level of social engagement.”

Brazen secures Wendy’s

May 25, 2016/in Account win, Featured /by Emily Churchill-Owen

Brazen PR has secured the account to handle all public relations for Wendy’s in the UAE. Founded in 1969 in Columbus, Ohio, the burger restaurant chain has 6,700 outlets in 27 countries globally, with 17 branches in the UAE. Brazen will be handling all MENA consumer media relations for the chain including corporate and business profiling, with an emphasis on communicating the operational improvements since Alghanim Industries took over the brand.

“We wanted a creative PR partner that reflected our company values and like us, has a passion for customer service,” says Phil Broad, Vice President of Food and Beverages, Alghanim Industries. “Brazen has won multiple awards for its campaigns but is also renowned for being results driven. We’re really excited to be working with such a talented agency moving forward.”

Louise Jacobson, Managing Director, Brazen PR, adds “We are absolutely thrilled to be working with such a legendary brand. Wendy’s is familiar to millions across the globe. We are really excited to be part of the next chapter in the company’s development here in the UAE.”

PRCO to represent Viceroy Princes’ Islands Istanbul

May 23, 2016/in Account win, Featured /by Emily Churchill-Owen

Viceroy Hotel Group has appointed integrated communications agency PRCO Dubai to oversee the launch and continued PR strategy for its latest property, Viceroy Princes’ Islands Istanbul, due to open in summer 2016. The property will be located on the island of Büyükada, and will feature 77 luxury guest rooms, suites and serviced residents as well as extensive gardens and a private cove, amongst other amenities. PRCO will be looking to raise awareness of the property throughout the GCC, through PR activations and media communications.

“We are delighted to continue our long-standing relationship with Viceroy Hotel Group by launching their latest project,” says Jonathan Rivlin, Managing Director, PRCO Dubai. “Istanbul is a popular destination for GCC residents and we are confident that the uniqueness of the property combined with our regional expertise will ensure we deliver a successful PR campaign in the lead up to and following its completion.”

Sedat Nemli, General Manager, Viceroy Princes’ Islands Istanbul, adds “This is a very exciting project for everyone involved, especially myself and the team, and I am pleased to have PRCO Dubai representing us to enhance out presence throughout the GCC.”