Account win – Page 101 – The Media Network

Face to Face wins Aldar Academies account

May 19, 2014/0 Comments/in Account win /by Team TMN

Face to Face has announced its successful win of the Aldar Academies account, following a multi-agency pitch. Face to Face has developed an overall integrated communications campaign to build awareness of and reinforce Aldar Academies’ educational proposition in the Abu Dhabi and Al Ain markets and support the individual schools’ communications requirements. Aldar Academies, a subsidiary of Aldar Properties, currently operates six schools – five schools in Abu Dhabi and one in Al Ain.

”As Abu Dhabi‘s expansion has grown exponentially in recent years, so has the need for schools. Our growth is closely linked to that of Abu Dhabi’s and it was essential that we appointed the right creative partner with whom we can continue to build our brand and proposition in an increasingly competitive market,” says Ashley Dymoke, Director of Marketing and Communications, Aldar Academies. “During the entire pitch process, which involved a number of multi-nationals and local independents, we were consistently impressed with both the strategic and creative solutions proposed by Face to Face”.

The entire Aldar Academies campaign will entail bi-lingual executions that will raise awareness of the Aldar Academies brand, and build a strong platform with which Aldar Academies can effectively communicate its brand proposition and expanding portfolio of schools.

Christopher Bell, CEO of Face to Face adds, “The Aldar Academies win is a great entry into the educational sector for us. Every step in the pitch process made us even more hungry for the business as Aldar Academies impressed us with its vision and development. We are very excited about our collaboration”.

Expose signs La Collection Privée

May 18, 2014/0 Comments/in Account win /by Team TMN

Expose Communications has signed high-end jewellery brand La Collection Privée as a new PR client. Led by Ibtissam Saab, La Collection Privée offers sophisticated jewellery with high quality gems and diamonds and has opened its first store at Citywalk Mall, Dubai.

“La Collection Privée is a fantastic addition to our portfolio,” says Dana Abdelhadi, Founder and Director, Expose Communications. “Ibtissam is considered one of the fastest rising designers in the industry and we are delighted to represent such a beautiful brand with fantastic accreditations.”

Z7 Communications signs Messika Paris

May 14, 2014/0 Comments/in Account win /by Team TMN

Z7 Communications has been appointed as the PR agency for Messika Paris in the Middle East. Established in 2005 by Valeria Messika, Messika Paris creates fine jewellery specialising in diamonds and precious stones, and is available in select stores in the UAE, Saudi Arabia, Qatar and Bahrain.

“We are delighted to add Messika Paris to our portfolio of luxury clients,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “Messika recently showcased its pieces at Baselworld to rave reviews, and we are excited to increase awareness of the brand throughout the Middle East region.”

DPQ Communications signs G-Star Raw UAE

May 11, 2014/0 Comments/in Account win /by Team TMN

DPQ Communications has won the PR account to handle G-Star Raw UAE. The DPQ team will be working closely with the clothing brand, whose headquarters are located in the Netherlands, to bring new collections and stores into the UAE market. G-Star Raw currently has stores in various malls in Dubai and Abu Dhabi, as well as a collection in Bloomingdales.

“We’re really excited about having G-Star Raw UAE on board,” says Katie Harvey, Managing Partner, DPQ Communications. “We have already put in place some cool ideas to push the brand further into the market.”

Expose Communications signs Rhong-Tiam

May 11, 2014/0 Comments/in Account win /by Team TMN

Expose Communications has won the PR account to handle traditional Thai restaurant Rhong-Tiam in Dubai. Rhong-Tiam currently has restaurants in Texas, China, Japan and Canada, and its first Middle Eastern launch will take place in June 2014, in Business Bay.

“I am a big fan of Rhong-Tiam and love what the brand represents, by offering customers an organic, gluten-free Thai option,” says Dana Abdelhadi, Director, Expose Communications. “We are excited to be working with the award-winning Thai concept and look forward to launching its first venture in the Middle East this summer.”

Omnicom Media Group signs The Walt Disney Company

May 8, 2014/0 Comments/in Account win /by Team TMN

The Walt Disney Company Europe, Middle East and Africa has appointed Omnicom Media Group as lead agency to handle its communications planning and media implementation, effective July 1, 2014. This will be at a regional level and in the UK and Ireland, Germany, Switzerland and Austria, Central and Eastern Europe, Nordics, and the Emerging Markets – Middle East, Greece, South Africa and Turkey.

In a separate move, The Walt Disney Company MENA has signed Omnicom Media Group’s agency OMD to handle its social media in the Middle East.

“Furthering its goal of bringing content to consumers on platforms they prefer, The Walt Disney Company MENA has appointed OMD as its social media agency in the Middle East,” says Didier Vanneste, Country Head, The Walt Disney Company MENA. “We saw in OMD’s approach a potent blend of science and creativity. With their proven experience in crafting social media strategies and executions, we believe OMD is ideally placed to give Disney its true voice in the region via social media channels. As we grow our fan base in MENA, conversing in both English and Arabic is of paramount importance. Disney MENA believes this partnership will bring many exciting initiatives (and a little bit of magic) in the social space.”

Nadim Samara, Managing Director of OMD UAE and Lower Gulf adds, “We all grew up with Disney so its only fair that we should now contribute to Disney’s growth. This is a very meaningful appointment for us since not only did we win the account internationally, but we will also be handling their social media in this part of the world. This new partnership represents an exciting and fun opportunity for us to deploy specialist services such as social media, and we look forward to coming up with some magical innovations in the space with and for the master wizards of entertainment.”

Expose Communications signs ChikaLicious

May 7, 2014/0 Comments/in Account win /by Team TMN

Expose Communications has won the PR account to handle New York based dessert bar, ChikaLicious. Established in 2003, ChickaLicious Dessert Bar features innovative individual desserts, and is set to open in Dubai this summer. The dessert experience will be prepared by Chef David Schour, who will act as ChikaLicious’s ambassador for the Middle East.

“We are thrilled to introduce the infamous dessert bar to Dubai,” says Dana Abdelhadi, Director, Expose Communications. “With the award-winning venue opening this summer, we’re expecting to attract foodies from all over the Middle East.”

Emerging Beauty Brands signs Oribe Hair Care

May 5, 2014/0 Comments/in Account win /by Team TMN

Emerging Beauty Brands, the distributor for niche market beauty brands, has signed the PR and marketing account for Oribe Hair Care. Established for over 30 years, this is the first time that Oribe Hair Care will be available in the Middle East, and Emerging Beauty Brands are the first to handle and represent the brand in the region.

“We could not be more thrilled to be working with Oribe and bringing the range to Middle Eastern consumers,” says Catherine Collins, Director, Emerging Beauty Brands. “This is a brand from a hairdresser that defines luxury in haircare; It fits perfectly with our portfolio and is definitely for the hair obsessed!”

Figjam wins Urban Bites contract

April 29, 2014/0 Comments/in Account win /by Team TMN

Figjam has signed a brand development and marketing contract with Urban Bites, a ready-to-eat outlet brand based in Abu Dhabi. The concept offers a ready-to-eat menu for dine in or take away, and the appointment of Figjam coincides with Urban Bites’ upcoming launch of a new outlet on Airport Road.

“Helping to develop and market a concept which is relatively new to the UAE market is a great opportunity,” says Sanjay Murthy, Managing Director, Figjam. “We look forward to enhancing the brand through the region and beyond over the coming years.”

Footstep Communications signs The Bridal Showroom

April 27, 2014/0 Comments/in Account win /by Team TMN

Footstep Communications has been appointed as the agency to handle PR and communications for The Bridal Showroom. Located in Dubai, The Bridal Showroom has boutique outlets in Jumeirah Lake Towers and Galeries Lafayette, Dubai Mall.