Account win – Page 100 – The Media Network

COPIA signs Masala Library by Jiggs Kalra

June 11, 2014/0 Comments/in Account win /by Team TMN

COPIA has won the account to represent the launch of Masala Library by Jiggs Kalra in Dubai. The high-end Indian restaurant which was first established in Mumbai, India, is scheduled to open in August 2014, and will be located at the Radisson Royal Hotel.

“I found out about COPIA from Nabil Khaleed, COO of Acicio,” says Bhubender Nath, Managing Partner, Masala Library by Jiggs Kalra. “We have seen the results of the restaurants launched and marketed by COPIA, and we have 100% confidence that they will make our concept a success.”

COPIA signs Above Rooftop Lounge

June 8, 2014/0 Comments/in Account win /by Team TMN

COPIA has signed the PR and digital communications account for Above Rooftop Lounge. Set to open this month at the Sofitel Dubai Downtown Hotel, guests will be able to enjoy the venue throughout the year with its glass roof that can be opened in the winter for an open air space, and closed with ventilation during the warmer months.

“We are very excited to be working on this homegrown concept set to launch later this month,” says Rania El Sadek, Co-Founder and Managing Director, COPIA. “Above Rooftop Lounge is a welcome addition to our expanding portfolio of high-end lifestyle concepts.”

COPIA signs Gaydamak Jewellery

June 5, 2014/0 Comments/in Account win /by Team TMN

COPIA, a communication and luxury lifestyle management company, is now handling the PR account for Gaydamak Jewellery in the Middle East. Established in 2009 by sisters Sonia and Katia Gaydamak, the French jewellery brand is currently available in stores across France, Russia, Italy, Austria, UK, USA, Lebanon, Ukraine, Azerbaijan, Kazakhstan and Cyprus.

“As we further expand our international luxury client base, we are very excited to be introducing the Gaydamak brand to the Middle East,” says Rania El Sadek, Co-Founder and Managing Director, COPIA. “With their huge international success and celebrity following, we have no doubt Gaydamak will prove popular in the region.”

NCPR wins O’right account

June 4, 2014/0 Comments/in Account win /by Team TMN

NCPR has signed the contract to handle all PR activities in the UAE for organic hair-care brand, O’right. Established for over a decade, O’right’s green hair care products have become hugely popular in the USA as well as Asia and have won a host of environmental awards, including first shampoo and cosmetics company to be certified as ‘Carbon Neutral’.

“We were delighted to be approached by O’right to represent them in the Middle East,” says Naydene Commins, Managing Director, NCPR. “We feel the brand’s pioneering outlook is perfectly suited to our forward thinking approach to marketing, and we look forward to the brand achieving great recognition and success in this region.”

Spark* wins Harley-Davidson account

June 4, 2014/0 Comments/in Account win /by Team TMN

Dubai-based creative agency Spark*, which forms part of the Publinet Group, has won the account to handle Harley-Davidson’s activity in the Middle East. Spark*’s assignment for Harley-Davidson will cover 17 markets in the MENA region, with the agency’s remit to provide tailor-made solutions to the brand, including product launches, brand campaigns and activations.

“We are delighted to have won the Harley-Davidson account, which not only is an evocative name in motorcycling, but is also one of the most renowned global lifestyle brands,” says Yusuf Pingar, Managing Director, Spark*. “We are extremely excited about the new relationship and are looking forward to making the partnership a memorable one. Spark*has always excelled working with brands that allow creative freedom and are driven by strong core values – Harley–Davidson is certainly such a brand.”

Elsa Abi Nader, Regional Marketing Manager of Harley-Davidson MENA adds, “Spark* was selected as the winner for the Harley-Davidson account based on the quality of their ideas and the fact that effective team work was clearly reflected in their pitch. Each member of the team was involved in the presentation of ideas and what came over with their creative concepts was their passion. Harley-Davidson is a name that generates a strong emotional pull, and our partnership with Spark* is one that will drive it forward in the region.”

Active PR signs Kronos UAE

June 3, 2014/0 Comments/in Account win /by Team TMN

Active PR has won the account to handle Kronos, a leader in delivering workforce management solutions, in the Middle East. Headquartered in Massachusetts, USA, Kronos services over 10,000 organisations in more than 100 countries daily, in smarter ways to control labour costs, minimise compliance risks and improve workforce productivity.

“We’re really thrilled about adding Kronos to our client portfolio,” says Louay Al Samarrai, Managing Partner, Active PR. “As businesses in the GCC consider ways to increase productivity and enhance efficiency, we see this collaboration with Kronos as a great opportunity for us to play a key role in informing them about the opportunities to leverage technology in order to reap the benefits of workforce management.”

TOH PR signs Rubicon Exotic Fruit Juice

June 1, 2014/0 Comments/in Account win /by Team TMN

TOH Public Relations has been appointed as the PR agency for the official launch of Rubicon Exotic Fruit Juice in the UAE. Founded in the UK in 1982, Rubicon exports from the UK to a number of countries both in Europe and other regions including Canada.

“We are delighted to add Rubicon to our growing portfolio of consumer beverage clients,” says Sophie Toh, Founder and Managing Director, TOH Public Relations. “Rubicon has a cult following in the UK and sponsors a range of major cricket and football tournaments. We look forward to working with the team and building awareness of the brand within the region, and have some exciting plans. We can’t wait to make life exotic for the people of the UAE.

Katch International signs IKKS

May 28, 2014/0 Comments/in Account win /by Team TMN

Katch International has won the PR account to manage French clothing brand IKKS in the UAE. Headquartered in Cholet, the IKKS brand designs are available for men, women and children in over 150 boutiques in France and other European countries, and with stores currently located in two Dubai malls.

Strategies International signs NARS

May 27, 2014/0 Comments/in Account win /by Team TMN

Strategies International has won the account to represent NARS Cosmetics in the Middle East. Established in 1994 by François Nars in New York, NARS Cosmetics is currently available in over 18 countries worldwide, and Strategies International will be the first agency to handle the cosmetic company’s public relations in the region.

“We are thrilled to represent NARS,” says Emilie Loivet Moussawer, PR Director, Strategies International. “As the brand celebrates 20 years of audacious beauty this year, we look forward to bringing NARS to the Middle East.

In2 Consulting signs Desert River PR account

May 21, 2014/0 Comments/in Account win /by Team TMN

In2 Consulting has signed new lifestyle PR account, Desert River. Formed in 2004 by Dutch nationals Claudia van der Werf and Michiel Schröeder, Desert River specialises in the distribution of European lifestyle brands including Fatboy, Blofield and Driade. They are also involved in event rentals.

“We are very happy to be working with the young and dynamic team at Desert River and to build on their success in the market,” says Anne Bleeker, Managing Director, In2 Consulting. “They represent amazing, high quality and fun brands and we know we will be able to do some great work for their brand.”