YouTube is to fund content from its most successful creators as part of a global campaign to promote creativity on the network. In a blog post published by the Google-owned platform, YouTube revealed that it will expand support of creative content like Bethany Mota and Epic Rap Battles of History with full-scale marketing and advertising campaigns. “We’ve seen the More Info »
MCS Action UAE, a division of Action Global Communications, has added three new clients to its growing portfolio. MCS Action has signed a contract with the Salama Bint Hamdan Al Nahyan Foundation to develop and implement a PR and communications strategy for the Early Childhood Learning programme, and has also been appointed by RAK Airport More Info »
COPIA has won the account to handle public relations for Pierre Hermé Paris – UAE in the region. First launched in Tokyo in 1998, the boutique patisserie is now available across France, England, Hong Kong, South Korea, Qatar and the UAE, with boutiques in Dubai Mall and Mall of the Emirates. “We are very excited to More Info »
12 globally recognised instagrammers are to visit Dubai over the next four weeks to experience the Emirate through the eyes of its residents, each following a tailor-made itinerary created by 12 influential Dubai-based Instagram users. Their experience will collectively form the #MyDubai Trip series, which is being produced in partnership between Dubai Department of Tourism More Info »
DPQ Communications has won the account to represent eZayed Real Estate – the first online specialist real estate auction platform in the Middle East. Newly launched to make property more accessible, eZayed will hold an estimated four auctions per year with up to 28 of Dubai’s most in-demand properties for sale, with options for buyers More Info »
SME Advisor, a leading publication for business owners published by CPI Media Group, has announced the final line up for its one-day conference entitled ‘Roadmap for Growth’. Hosted in association with strategic partners National Bank of Abu Dhabi (NBAD) and Etisalat, the event is expected to draw a crowd of over 400 owners and managers of More Info »
Four Communications, part of the Four Communications Group, has made an offer to acquire 100 percent of Consolidated PR Limited, the UK public relations brand. The offer has been recommended by the board of Consolidated PR and more than 90 percent of shareholders have already agreed. The deal is expected to be completed successfully sometime More Info »
Al Jazeera has launched AJ+, a connected global news community. With socially shareable content, AJ+ will highlight human struggles and achievements, as well as providing context on the world’s most prevalent news stories. “AJ+ gives Al Jazeera the flexibility to innovate, grow and adjust in an era of rapid change in the news industry,” says More Info »
DPQ Communications has won the account to handle international beauty brand Tweezerman across the Middle East. Available in the region since 2010, the brand features cutting-edge male and female tools which are available across outlets including Harvey Nichols, Boots, Areej and Bloomingdales. “We are excited to be working with a beauty brand like Tweezerman,” says More Info »
SweetBeam, the marketing specialist focused exclusively on in-house guests in luxury hotels and resorts, has partnered with Grand Hyatt Dubai to deliver a full range of personalised guest communications services to boost in-house guest spending. SweetBeam will provide Grand Hyatt Dubai with turnkey services which include marketing consulting, guest intelligence and data analysis and digital More Info »