Are viral campaigns a viable form of marketing?
Can viral campaigns work as a cost effective form of brand building? Two experts offer their views…
Author Archive for: emily2@tmnme.com
Entries by Emily Churchill-Owen
PAZ Marketing wins Hyundai UAE account
PAZ Marketing has won the account to handle Hyundai UAE’s Digital Strategy. The Dubai-based marketing agency will be managing the motor brand’s social media accounts in order to boost its presence across the emirates. “We are extremely excited to add Hyundai to our portfolio of multi-national clients who trust us to manage their digital strategy,” More Info »
The Seven Deadly Sins of PR
Digital Ink’s Rachel McArthur outlines the seven deadly sins of PR, and how to overcome them…
Signé Society
Roshin Rahman sits down with Team TMN to discuss the new Signé Society…
Senior Editor at Swiss Media Group, Hayley Skirka
Hayley Skirka, Senior Editor at Swiss Media Group, talks PR peeves and publications in the UAE…
XPRESS promotes Mazhar Farooqui
Mazhar Farooqui has been promoted to the role of Editor of XPRESS Dubai and XPRESS Abu Dhabi, part of Al Nisr Media.Having previously worked as Deputy Editor across the publications, Mazhar will now be responsible for managing the publications, as well as content-creation and ensuring that the magazines contain an enterprising mix of news, human More Info »
AVIAREPS wins Maldives account
Global airline and tourism management company AVIAREPS, has been appointed as PR representative for the Maldives. The agency will cover all marketing and PR activities for the Tourism Board of Maldives across the Middle East. “Our appointment of AVIAREPS as our PR representative in the Middle East is reflective of the growing importance and our More Info »
Shane Mcginley wins Journalistic Excellence Award
Shane McGinley, Executive Editor, Arabian Business has been selected as one of 22 global recipients of the Citi Journalistic Excellence Award, 2015. This is the first time journalists from the Middle East have competed for the award, and Shane represented the UAE along with Triska Hamid, a London-based freelancer who contributes to Abu Dhabi-based Newspaper, More Info »
Ketchum Raad welcomes Ashraf Shakah
Ashraf Shakah has joined Ketchum Raad Middle East as Managing Director. Ashraf most recently held the position of Business Director at BPG Cohn & Wolfe, and has previously held leadership roles with ASDA’A Burson-Marsteller in the UAE and Jordan. Ashraf brings over 18 years of experience to his new role, where he will be based in Dubai and More Info »
Anantara welcomes Hana Fuchs
Hana Fuchs has joined Anantara Dubai The Palm Resort & Spa as Director of Marketing Communications. Hana has over 12 years of experience in marketing and communications in the region, having previously worked with hotels such as the Radisson Blu, Dubai Deira Creek and the Grand Millenium Al Whada, Abu Dhabi. In her new role, More Info »