Absolute to handle lighting specialists’ account

The PR arm of Absolute Communications Group has secured the account for lighting specialists, Lamps4U and LampsWithBenefits. The UAE-based manufacturer and distributer, Lamps4U operates through two sub-brands, Genlux and Eurolux, for regional and international lighting innovation and solutions. The agency will be responsible for the brand’s PR and corporate communication strategy as well as redevelopment of it’s website, SEO and SEM strategies and digital activations.

“Working with Lamps4U and LampsWithBenefits is a great opportunity for us,” says Victor King, Founder and CEO, Absolute Communications Group. “Our target is to support Lamps4U and LampsWithBenefits by providing the right medium to reach out to their target audiences by creating awareness and being informative, thereby creating a cohesive positioning for the brand.”