TishTash to handle boutique fitness studio

Dubai-based marketing and PR agency, TishTash has been appointed as the PR partner for the launch of new boutique fitness studio, Reform Athletica. Located on Jumeirah Beach Road, Reform Athletica focuses on maintaining fitness at all stages of life as an enjoyable part of a regular fitness routine. TishTash will handle all the PR operations for the launch of Reform Athletica in the UAE.

“When we first met the team at Reform Athletica, we were struck not only by their passion for what they are building and want to achieve, but also how aligned they are with the things we value in our business – supporting the environment, partnering with local home-grown brands and creating a sense of community and belonging,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash.