Think Liquorice has secured New York restaurant brand

Le Cirque has appointed Think Liquorice as its PR partner in the UAE. Boasting classic French fare with an Italian twist, Le Cirque is located in the iconic Ritz-Carlton, DIFC and is best known as the ‘glitziest restaurant in New York’ in the US. The agency will build the brand’s equity in Dubai with strategic PR campaigns and media relations.

“New York is particularly close to our hearts, so working on a brand like Le Cirque filled with iconic history and character having hosted the likes of Frank Sinatra, brings us much joy,” says Zahirah Variawa, Managing Director, Think Liquorice. “We are excited to inject our energies into taking the brand to new heights in Dubai.”