F7 Design appoints Katch

Katch International has secured the PR account for dubai-based concept store, F7 Design. Founded by Fatma Abdul Jalil Al Fahim, F7 Design is located in Dubai Design District and showcases products ranging from fashion and accessories to soft furnishings.

“Being able to work with an exclusive homegrown fashion concept store is an exciting proposition for us,” says Georgie Woolams, Managing Director, Katch International. “To be able to join forces with someone like Fatma who has such a strong vision of her brand and whose basic philosophy is to only showcase items that are based around her own personal tastes is refreshing. The in-store collections reflect this sentiment and we hope to capture the essence of everything she and the store represent.”