FP7/DXB secures Axe

Advertising agency FP7/DXB has secured the account to develop the digital launch of an upcoming Axe campaign. The digital assignment for the deodorant brand, part of Unilever, will cover the entire Gulf region.

“An Axe assignment is a dream opportunity for any creative agency; as this brand has tremendous global creative credentials and the clients expect nothing else,” says Sasan Saeidi, Managing Director, FP7 UAE Group. “Not only that but Axe products are superb, which helps our storytelling. We are very excited about our assignment and we promise to make some headlines with the ideas that are coming out soon. Watch this space.”