Fox + Hound wins Core Direction PR account

Core Direction – a coalition of fitness partners and facilities in the United Arab Emirates – has appointed Fox + Hound PR to manage all its communications and associated events moving forward.

“When I was first briefed about Core Direction, I made up my mind that I wanted to be involved immediately,” says Chloe Rees, Managing Director, Fox + Hound Communications. “Core Direction is something that I am super passionate about and something that I would actually want to be involved in from a consumer level. It’s an exciting concept and one that I am sure will appeal to the majority of health conscious people in the UAE.”