Dentsu Aegis Network to offer ICUC

Dentsu Aegis Network has further consolidated its presence in the communications space by offering social media moderation and management specialist ICUC in the UAE. Founded in 2002, ICUC provides content moderation, community management and reporting insights to support brands’ media strategies in the digital space.

“The social media world is evolving and changing daily, and a brand can no longer have a social media presence without needing protection,” says Audrey Soler, Business Development Manager, ICUC. “With the launch of ICUC in the UAE, we can help brands moderate and monitor their social conversation in both Arabic and English. Social networks, blogs and video-sharing sites like YouTube are great vectors in the region but this is just one aspect of social strategy. Whilst brands need to engage with their consumers 24/7 through strong social customer care, managing online reputation by keeping negative social content at bay is equally important. With 12 years of experience in online risk mitigation, ICUC delivers peace of mind and insurance for our clients and their social presence.”

Michael Nederlof, CEO of Dentsu Aegis Network MENA adds, “There is an ideal match between ICUC’s real-time social media services and our clients’ growing needs across the social media landscape. Brands will now understand consumer opinions and monitor product campaigns and competitors in real-time, to make better business decisions and maximise return-on-investment.”