Frankie Hales PR launches in the UAE

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New PR agency, Frankie Hales PR launches in the UAE. Founded by Frankie Hales, who most recently worked as PR Manager for Al Tayer Group, the agency has signed online shopping platform, Sprii.com as its first clients and will work to expand its reach across the UAE and wider Middle East region.

“Launching Frankie Hales PR is the perfect start to 2018,” says Frankie.  “Apologies for the ‘New Year, New You’ cliché but the New Year is as good a time as any to launch something new. I’m really excited about this new chapter!”

Brazen expands Dubai team

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Dubai-based PR agency, Brazen has made two new appointments and one promotion following its expansion. Bronte Saulle has been appointed to the role of Account Executive, bringing with her experience in journalism and events planning. In her new role, she will look after the press office for clients including, The Walt Disney Company MENA and Atlantis, The Palm. Also joining the team is Noha Ghobrial, who will take the role of Social Media Executive, having previously worked across several F&B brands and most recently with Rotana Cinema TV. In her new role, she will look after social media for brands such as Wendy’s and Disney On Ice.

Basma Emad has also been promoted internally to the role of Senior Account Executive having most recently held the role of Account Executive, where she handled Arabic media and influencers. In her new role, she will continue work across the clients’ portfolio and provide support to generate results.

“2018 is already shaping up to be a great year for Brazen and I’m really excited to have Bronte and Noha on board,” says Louise Jacobson, Managing Partner, Brazen. “As a former journalist with some of the UK’s most respected publications Bronte brings with her an exceptional standard of writing and media relations skills and Noha brings diverse social media experience having worked with some of the biggest brands in the Middle East. I am also thrilled to promote Basma to the role of Senior Account Executive after her relentless hard work, dedication and passion.”

New joiner at House of Comms

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Dubai-based integrated communications agency, House of Comms has appointed Paula Peralta to the role of Account Executive. With over three years of experience across consumer lifestyle and corporate brands, Paula most recently worked with agencies in the UK and with accounts such as Brand USA, Philippines Department of Tourism and World Land Trust. In her new role, she will work with clients and support the team on campaigns within the UAE.

“I’m seriously excited to have joined such a dynamic and respected integrated agency, that works with incredible clients across a wide range of sectors,” says Paula. “I’m really looking forward to getting stuck in and supporting the team on campaigns across the region.”

Grayling appoints new Design Director

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Global communications firm, Grayling has appointed Sajid Shafique to the role of Design Director. With over 20 years of experience in brand strategy, identity design and brand touchpoint design, Sajid worked with brands such as Fitch, Brand Union and Landor Associates before starting his own consultancy, BrandNew. In his new role, he will work closely with the team to create a new brand identity design for the Dubai Show Jumping Championship and develop as well as identify new business opportunities to expand the GCreative portfolio while directing the client services teams on branding, design and digital projects.

“We have been able to significantly expand our client base in 2017 and deliver a number of inspiring campaigns for our clients,” says Arian Hashemi, Managing Director, GCreative. “With the addition of Sajid to our all-star team, I am confident that we will continue to position ourselves ahead of the curve, despite the region’s dynamic and ever-changing landscape. We look forward to accelerating GCreative’s growth strategy in 2018 and the years to come.”

Luxury bridal publication goes live

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New bridal magazine, Dubai Wedding Planner – Insider has launched under the domain DWP-insider.com. With a focus on luxury bridal fashion, beauty, lifestyle and culture, as well as travel guides that will feature destinations for weddings and honeymoons, the online platform, will be complemented by an annual print magazine. The magazine’s print issue will be limited to 5,000 copies, which will be hand-delivered to its VIP readers and stocks will also be available in spas, golf and beach clubs, as well as selected first and business class lounges across the GCC.

The new launch sees the appointment of Aishwarya Tyagi to the role of Editor. Aishwarya, who has previously worked across media titles including MOJEH, Grazia Middle East and Masala!, will work across the magazine’s editorial content and contribute towards its development across the region.

Briar Prestidge Consultancy launches in the UAE

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New personal branding agency, Briar Prestidge Consultancy launches in the UAE. Founded by Briar Prestidge, Editor-in-Chief of dealsinhighheels.com, the self-named consultancy aims to support entrepreneurs and business owners in marketing their product or service online. The agency will focus on providing personal branding strategies such as web design, business development, social media marketing, sales training and impression management.

“Many of our clients come to us as they know the importance of a personal brand yet find it daunting taking the first steps to put themselves ‘out there’ online,” says Briar Prestidge, Executive Director, Briar Prestidge. “We feel passionate to be supporting the entrepreneurs and business owners here in the region, contributing towards the growth of their business as well as their personal and professional growth as individuals.”