September 2016 – Page 4 – The Media Network

The Qode launches new division

September 20, 2016/in Featured, New Launch /by Suad Ashimi

Dubai based agency The Qode has introduced a new digital division that combines its offline and online services, headed up by Soraya Spahi who has over ten years of experience in digital marketing. She will oversee the new division from interactive social media management and web development to SEO/SEM campaigns that will help develop, as well as promote, branded content.

“Going digital was the next natural step for the Qode and we are so excited to have begun this very important journey into the future of communication,” says Dipesh Depala, Managing Partner, The Qode.

Varun Godinho joins Global Citizen

September 20, 2016/in Featured, Movers & Shakers /by Suad Ashimi

Global Citizen magazine has welcomed Varun Godinho to the role of Digital Editor. With over nine years of experience in journalism, Varun has previously worked with publications including; Time Out, Times of India and, most recently, GQ. In his new role, he will oversee the digital editorial content for Global Citizen magazine as well as its social media channels.

“The Middle East is at an exciting place within the digital editorial sphere,” says Varun. “Digital isn’t here to replace print, but to be the perfect partner in crime. Global Citizen is delivering an editorially rich experience across multiple platforms and I look forward to being a part of that team here.”

Baroque Film Launches

September 19, 2016/in Featured, New Launch /by Suad Ashimi

Dubai-based creative production company Baroque, has launched Baroque Film. The new unit, which was formed as a result of Baroque’s acquisition of Milan-based Dress Code Film, will develop quality content from filmmakers and storytellers internationally. Baroque Film will be headed by Lorenzo Bassano, Co-Founder of Dress Code Film and will focus on producing culturally-tailored solutions for brands and agencies.

“Lorenzo and I go back a long way,” says Ali Mansoor, Co-Founder and Chief Executive, Baroque. “Now, as he takes on the leadership role at Baroque Film, Lorenzo will pass on his expertise and passion for film as well as his skills in interactive filmmaking for new media platforms to our roster of directors to ensure that we create groundbreaking work with passion, love and care.”

AGA-ADK and Wetpaint win BSH

September 19, 2016/in Account win, Featured /by Suad Ashimi

The NETWORK Communication Group’s advertising and digital companies; AGA-ADK and Wetpaint Creative Digital Solutions, have won the account for BSH Home Appliances. Founded in 1967, BSH manufactures home appliances and has a portfolio of 14 brands, which cover a range of consumer needs. AGA-ADK and Wetpaint will now be responsible for handling the creative production as well as the social and digital requirements for BSH brand’s; Bosch, Siemens and Gaggenau across the region.

“AGA-ADK handled BSH from 2004 to 2007; regaining the account jointly with our sister company Wetpaint demonstrates our passion and dedication towards the brands,” says Joy Sahyoun, Client Servicing Director, AGA-ADK. “The biggest transition will be to establish the integration of the social and digital spheres with previous brand efforts to drive the products forward.”

TishTash wins Confident Dental and Skin Care clinic

September 19, 2016/in Account win, Featured /by Suad Ashimi

TishTash has been appointed to handle all PR activities for Confident Dental and Skin Care clinic. Located in Jumeirah One, Dubai, Confident will provide same day dentistry services and offer a range of complimentary, as well as stand alone skin care treatments. TishTash will be responsible for launching, building and raising awareness of Confident’s reputation in the region through PR and social media campaigns.

“Visiting Confident and seeing what’s possible in terms of cosmetic dentistry was nothing less than impressive, as are the digital innovations that mean some dental treatments which previously required up to two weeks, can now be achieved by Confident in just one day,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “As someone who hasn’t always had the greatest dental experiences, I am excited to work with a clinic that not only leads the way in terms of innovation, but also offers a lovely environment and vastly reduced treatment times to alleviate some of the stress and anxiety around visiting the dentist.”

Time Out Bahrain launches first event in Manama

September 19, 2016/in Featured, Regional News /by Emily Churchill-Owen

Time Out Bahrain, produced by ITP Publishing Group in Dubai, is launching a music festival in Manama. The event will be called Bahrain Jams and follows the launch of Time Out Live! from Time Out GCC. Taking place in Café Amsterdam and La Vinoteca Barcelona on September 30, 2016, Time Out Live! will showcase popular local bands and musicians including; Mo Zowayed, The Hot Club of Bahrain and Tony Attalla.

“We at Time Out are massively excited to launch the new brand extension; Time Out Live!” says Katy Gillett, Group Editor, Time Out Bahrain. “Where better to kick it off than on the beautiful island nation of Bahrain, where there’s a thriving local music scene? Alongside this awesome new festival, we at Time Out Bahrain are also currently finding more and more creative ways to tap into Bahrain’s grassroots communities, offering support to the country’s most talented people. Watch this space.”

Think Liquorice to launch Dr Rita Rakus treatment range

September 18, 2016/in Account win, Featured /by Emily Churchill-Owen

Think Liquorice has been appointed as the PR partner to handle the launch project for a new Dr Rita Rakus treatment range at Willow Stream Spa, in the Fairmont The Palm. Dr Rita Rakus is a celebrity skin specialist based out of Knightsbridge, London and Think Liquorice will handle all launch events for her new treatment range with the hotel spa, as well as its press launch which will take place over a three month period.

“We have a long standing relationship with Fairmont The Palm and are very excited to be working on such a unique launch,” says Zahirah Variawa, Managing Director, Think Liquorice. “The treatments that will be shortly on offer are truly remarkable and we are very proud of our association with the hotel and celebrity partners.”

Grey secures Duracell

September 15, 2016/in Account win, Featured /by Emily Churchill-Owen

Grey Group Middle East and Africa (MENA) has been appointed to handle all brand communications for Duracell. The agency will be looking to drive business communication for the consumer battery company through a series of strategic communications, marketing and branding strategies across the MENA region.

“Our Dubai team is excited to be driving Duracell’s business communication forward in the region and further boosting the brand’s image, exposure and performance in the MENA marketplace,” says Nadim Khoury, Chief Operating Oficer, Grey Group MENA.”With our local and regional expertise as well as access to various channels and vast creative resources, Grey Dubai is primed for leading Duracell’s communication, marketing and branding strategies towards achieving the brand’s ambitions in the region.”

Karim El Masry, Senior VP for Central Eastern Europe, India, Middle East and Africa (CEEIMEA), Duracell, adds “Duracell has been powering people around the world for more than 50 years. As the world’s leading manufacturer of high-performance alkaline batteries, we are pleased to be partnering with Grey Dubai in delivering our message to consumers and connecting our brand with the diverse cultures of the MENA region.”

SNAILS appoints TishTash

September 15, 2016/in Account win, Featured /by Emily Churchill-Owen

TishTash has secured the PR account for Safe Nails (SNAILS), a non-toxic and child-friendly nail varnish brand. A 100% natural, water-based nail polish, SNAILS is paraben free and TishTash will be responsible for creating awareness of the brand via result-driven PR campaigns, as well as building the brand’s reputation in the region.

“SNAILS nail polish satisfies the strictest cosmetics laws in the world and can even be considered as Halal,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “This kind of ethical practice aligns with our values at TishTash and we are happy to support SNAILS as the brand expands across the region and spread their eco-consciousness amongst beauty lovers.”

Oasis Living welcomes new Editor

September 15, 2016/in Featured, Movers & Shakers /by Emily Churchill-Owen

Emma Proctor, has taken on the role of Editor-in-Chief of Oasis Living magazine, the monthly magazine centred around life in Al Ain. In her new role, Emma will work on commissioning stories, leading the Oasis Living editorial team, as well as writing and growing the publication’s readership. She will also continue to work in her existing More Info »