Aishah Yousef promoted at En’Route Media Inc

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Aishah Yousef has been appointed as the CEO of En’Route Media Inc. Having been with the Fujeirah-based media company as General Manager of Ad Fusion Media and Editor-in-Chief of En’Route Middle East magazine for a number of years, Aishah has managed the editorial board and worked hand-in-hand with the publishers and advertising executives, in addition to providing creative content for the travel title and executing the daily tasks of the business.

Bringing over 17 years of experience across publications, travel and the hospitality industry to her new role, Aishah will now oversee En’Route Media Inc’s growing team, its new publications and its expansion across the Middle East.

Swiss Media Group welcomes Senior Editor

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Swiss Media Group has appointed Hayley Skirka as Senior Editor. Having worked across a number of titles in the region, Hayley previously held the role of Editor for Oasis Living Magazine in Al Ain, Contributing Writer at the International Diplomat Magazine Dubai, Editor of The Source UAE and Assistant Editor, Time Out GCC Guides and Supplements. In her most recent position, Hayley was Acting Editor at Time Out GCC Guides and Supplements, overseeing the division at ITP Publishing. As Senior Editor, Hayley will be focusing on Swiss Media Group’s growing portfolio of luxury consumer magazines.

“I’m really honoured to be working at Swiss Media – it’s a great team and the company has a fantastic portfolio of high-end titles,” says Hayley. “Although I only knew our late Editor-in-Chief Lucy for a few weeks, she was a truly inspiring woman and I’m determined, along with everyone at Swiss Media, to carry on her editorial legacy.”

myconcierge.com set to go live in the UAE

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From March 9, 2015, residents and visitors to the UAE will enjoy a new lifestyle service available online from www.myconcierge.com, created as a hub for the destination’s best experiences – spanning activities, shopping, restaurants and places to stay. The company behind the concept – npimedia (NPI) – will introduce the platform to its clients on March 9, 10 and 11 at Reel Cinemas, Dubai Marina Mall.

Launching with over 50 premium brand partners and offering more than 100 high-end lifestyle experiences to its users, www.myconcierge.com goes to market with the support of its exclusive launch advertising partner, Cartier.

“www.myconcierge.com, is populated by fantastic media that includes video, a wealth of partner content that the user can book, a responsive site that works across screens and devices, a dynamic CMS that can be accessed by partners, a rewards programme and an aggressive marketing campaign to bring in users,” says Rob Nicholas, Managing Director, NPI. “www.myconcierge.com, is like a department store that can change its shop window according to who is walking by – displaying products and services ideally suited to either the resident or the visitor.”

Ex-Chief Concierge of Atlantis, The Palm Dubai, Ankur Bagga is tasked with curating experiences that will meet the five-star expectations, and is supported by a team of relationship managers responsible for signing up new partners to the site.

“Although www.myconcierge.com, is a new service, the concierge concept is not. When I saw what NPI was doing to bring the concierge to life on a digital platform I was blown away – and to be honest, so are most clients when we reveal the concept to them,” adds Ankur.

Residents and visitors can sign up to myconcierge.com, from March 9, 2015.

Mary Keenan joins Swiss Media Group

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Mary Keenan has joined the Swiss Media Group as Junior Editor. With editorial experience across a number of publishing houses in the UAE, Mary has held the position of Editorial intern at Motivate Publishing – where she contributed content in addition to researching events, news and people – before moving on to her most recent position as Fashion Intern for Harper’s Bazaar Arabia. In this role, Mary worked across both Harper’s Bazaar Arabia and Harper’s Bazaar Bride.

In her new position, Mary joins the editorial team to work across Swiss Media Group’s portfolio of niche market titles including EQUESTRIO, SWR and Prestige magazine.

“It is a real privilege to be joining the fantastic team at Swiss Media Group,” says Mary. “I have been made to feel extremely welcome and I am very excited to take up the Junior Editor role and move forward with the group’s three luxury titles.”