February 2015 – Page 6 – The Media Network

TishTash renews TheLuxuryCloset.com contract

February 8, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Online pre-loved boutique TheLuxuryCloset.com has renewed its contract with boutique agency TishTash for 2015. Having already worked together for two years, 2015 sees TheLuxuryCloset.com moving into a brand new office space, extending its men’s pre-loved offering and expanding its reach across the GCC and internationally. TishTash will continue to be responsible for implementing the media and PR strategy for the brand, the day-to-day press enquiries and media communications, as well as a number of media events and brand partnerships.

“We are of course, very pleased to be renewing our contract with TheLuxuryCloset.com,” says Natasha Hatherall, Managing Director, TishTash. “We have worked extremely hard together for the past two years and have grown the brand quickly and effectively, helping to make the online boutique one of the most successful in the region. We look forward to what the future holds for this exciting company.”

Look Who’s Talking PR partners with Koita

February 8, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Dubai-based boutique agency, Look Who’s Talking PR, has teamed up with international premium foods and distribution company, Koita, to boost brand awareness for the products they import, focusing on GoCoCo Pure Coconut Water. As well as improving the brand reach of GoCoCo, Look Who’s Talking PR will also assist in creating a buzz around Koita-branded Organic Milk, which is due to hit shelves in the UAE later this year.

“We are so excited to have teamed up with Koita to help them spread awareness for their brand in the UAE,” says Lejla Charif, Director of Public Relations, Look Who’s Talking PR. “They have a great work ethos and are really dedicated to improving the healthy eating habits of families in the UAE, with the great tasting GoCoCo Pure Coconut Water and Koita Organic Milk set to revolutionise the beverage market.”

Mustafa Y. Koita, Founder and CEO of Koita adds, “As a new and fast growing company, Koita needed a firm that has solid experience, proven relationships, creative content experience and flexibility. Look Who’s Talking PR fit the bill and are set to exceed those expectations.”

Limelight Networks opens office in Dubai

February 5, 2015/0 Comments/in Regional News /by Melissa Jean McWhirter

Limelight Networks, a global leader in digital content delivery, has opened an office in Dubai, further consolidating its commitment to the MENA region. Following this, Limelight Networks has also appointed Ingo Lalla as its Regional Director, MENA. As Limelight Networks’ Region Director for Central Europe since 2012, Ingo has been instrumental in planning and implementing Limelight’s growth and expansion strategy.

“Reliable, high performance delivery of digital content is critical to the success of organisations doing business online,” says Ingo Lalla. “The content delivery networking industry is seeing unprecedented growth due to the increase in online video services such as OTT and iTV, the increasing use of video on enterprise websites and the need for fast website load time and responsiveness. With our new office, we can deepen our already established customer relationships and extend our services to better serve our customers in the MENA region.”

Lucy Bettoney joins Seven Media

February 5, 2015/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Lucy Bettoney has joined the Seven Media team as PR and Media Relations Manager. With eight years of experience, Lucy worked on many areas of PR at Next Retail in the UK from regional to national womenswear and menswear, in roles spanning from Assistant Press Officer to Senior Press Officer. In her new role, Lucy will be working on PR and social media for a number of fashion brands in the Seven Media portfolio.

“I’m so pleased to be joining the team at such a vibrant and well-established PR agency,” says Lucy. “I’m really looking forward to starting a new and exciting challenge at Seven Media.”

Gareth Warren is promoted at Gulf News

February 5, 2015/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Gareth Warren has been appointed to the position of Deputy Editor – Technology, Gulf News Publishing. A Features Writer within the magazines, GN Focus and Contract Publishing department at Gulf News since 2012, Gareth has written across a range of topics including lifestyle, country and industry reports, sports and motoring, with a strong focus on technology. Working alongside the Editor, Gareth will now apply his extensive journalist experience to the technology sector of Gulf News Publishing.

“I’m lucky that my current role is the closest I’ll get to doing the things I love everyday,” says Gareth. “I would like to thank my colleagues and the region’s tech PRs for all the support over the past two years and apologise in advance for all the trouble I might cause them in years to come.”

BIEN magazine now live online

February 5, 2015/0 Comments/in New Launch /by Melissa Jean McWhirter

Imperial Publishing has introduced the online version of its soon-to-be-launched beauty magazine BIEN. Offering a daily dose of beauty news, reviews, interviews and features, topics may range similar to the print publication, but bien.ae will provide sample opportunities where readers can try beauty products, services and tools in sample sizes for free. In exchange, readers will write their own reviews in order to gain access to more samples in the future.

The print version of BIEN will be available bi-monthly from March 2015, covering a wide range of topics dedicated to beauty specifically for UAE consumers. BIEN will be distributed in all beauty centres, spas, hospitals, offices, coffee shops, universities, nurseries, fashion shops and lounges across the UAE.

“I’m really excited to be a part of BIEN and to be a part of the lives of the women we hope to reach and inspire,” says Ayesha Pajares, Online Editor, bien.ae. “In a city that’s filled with fashion and lifestyle magazines, we provide a different perspective by focusing on the things that matter in a woman’s quest for refining, enhancing and projecting her true image. BIEN aims to be be her go-to destination in educating herself about her physical and inner beauty.”

Transform MENA awards now accepting entries

February 4, 2015/0 Comments/in Regional News /by Melissa Jean McWhirter

The Transform MENA awards – for new and evolving brand and rebrand campaigns – is now accepting entries from companies, agencies and organisations in the Middle East and North Africa region. Returning to Dubai for the second time this June, Transform aims to recognise brand development work that is well thought-out, innovative and creative.

“2014 was an incredible year for Transform – with the launch of the magazine and the awards programmes in both the MENA and Asia-Pacific regions,” says Liz Foggitt, Publishing and Event Manager, Transform magazine. “We’ve had an extremely positive reaction to our publication and events, so we’re excited to launch the 2015 MENA programme. This year, we’re expecting to see the events grow and commend the most outstanding and inspiring branding work done in the past 18 months.”

For discounted entry to the awards, entries must be placed before February 24, 2015, with the final deadline set for March 10, 2015. Full entry details and applications can be found on www.transformmagazine.net/awards/mena.

Turret Media introduces new publication

February 4, 2015/0 Comments/in New Launch /by Melissa Jean McWhirter

Turret Media has introduced a new publication to the UAE. Following on from the pilot issue’s success in December, Dubai Week magazine will now appear every Thursday starting February 5, 2015. With 60,000 copies to be distributed throughout the city, each issue will feature weekly news updates, interviews with influential members of the community, competitions, social pages and the latest information on where to go in the city, easy weekender destinations, lifestyle and community features, as well as property and interior news.

“Dubai is unique,” says Mez Dastoor, CEO of the Publishing arm of Turret Media. “It’s global, glitzy and glamourous. But it’s also the pace where two million people live, work and play. Dubai is a very special place and it needs a very special magazine – one that is written by and for the people of Dubai, not just for travellers and tourists. That’s why we say – Dubai Week is the city’s magazine. Dubai Week is Dubai.”

Dennis Jarrett, Editor-in-Chief of Dubai Week adds, “We put a lot of effort into making sure that Dubai Week fits seamlessly into the Turret Media portfolio. It’s part of the Turret Media family – but at the same time, Dubai Week is a magazine with its own personality and style. We have a magazine that is readable and usable, as well as entertaining and enjoyable. We want the reader’s trust and respect; we want the reader’s friendship too.”

Dubai Week is a sister magazine to Abu Dhabi Week, which has a BPA-certified circulation of 82,000.

Sky News Arabia introduces enhanced programming

February 3, 2015/0 Comments/in New Launch /by Melissa Jean McWhirter

Sky News Arabia is introducing enhanced programming, which includes additional top of the hour news slots and new interactive shows.

As part of the news component, Sky News Arabia has launched three additional top of the hour news bulletins at 4pm, 8pm and 10pm. Addressing highlights of the day, the bulletins invite experts to the studio to analyse leading global events to compliment the in-depth reporting of Sky News’ journalists. A business bulletin discussing diverse economic issues is also to be broadcast daily at 5.35pm. Furthermore, a new weekly business show will soon be introduced hosting high profile industry personalities and pioneers.

For sports lovers, Sky News Arabia has expanded its daily sports bulletin that follows the 7pm news broadcast in order to cover more sports related news. This is in addition to a weekly sports talk show that is set to launch in the near future.

Sky News Arabia has also launched a new show entitled ‘Min Al Riyadh’. Highlighting events related to the region at large, particularly Saudi Arabia, the show is anchored by Saudi television host Hamad Al Mahmoud. Additionally, new episodes of the weekly special report show ‘An Qurb’ will be aired every Friday with a focus on field journalism to provide viewers with an opportunity to watch events unfold up close. Finally, a series of hard-hitting investigative documentaries are also in production. To be aired in the coming months, the documentaries will focus on major events that concern the region, providing in-depth and behind the scenes coverage that has not been aired previously.

“We are delighted to roll out our new programming as the channel gears up to complete its third anniversary,” says Nart Bouran, Head of Sky News Arabia. “Building on the success gained to date, the new shows and news bulletins leverage latest technologies in the news business to stay at the forefront of addressing Arab public opinion on issues that truly concern our people. These efforts are part of a vision to position Sky News Arabia as a frontrunner in the television and digital space.”

Elevision Media partners with Bloomberg

February 3, 2015/0 Comments/in Regional News /by Melissa Jean McWhirter

Bloomberg has signed a content agreement with Elevision Media to provide dynamic financial data and market-moving headline news, which will be streamed over its outdoor LED digital display adjacent to the Dubai International Financial Centre (DIFC) Gate Building.

Known as the ‘DIFC ticker’, the digital display is the longest of its kind in the Middle East. Under the agreement, it will broadcast a wide range of Bloomberg content complementing the Nasdaq Dubai market data already on display, including indices and currencies data.

“The DIFC ticker is designed to deliver valuable content to Dubai’s financial hub and there is no better or more relevant content producer than Bloomberg,” says Niall Sallam, Founder and CEO at Elevision. “With its up-to-the-minute news and market data featuring on the ticker, we can create an effective and dynamic advertising opportunity for brands. Likewise, Bloomberg will enhance its ability to communicate with its target audience using a unique platform in an iconic location.”

The financial data and news headlines supplied by Bloomberg will be supplemented by DIFC branded content, as well as a revolving stream that will allow brands to leverage the digital media platform with targeted messages suited to a professional demographic.