Katch International secures Al Forsan
Katch International has secured the account to represent sports and recreation facility Al Forsan International Sports Resort, revamping the brand and conducting a strategic marketing campaign that will include PR, design and social media. The Abu Dhabi-based sports and leisure destination offers facilities and experiences for local sports talents and sports professionals alike, as well More Info »
APP awarded contract to publish Villa 88 magazine
APP, part of the ITP Publishing Group, has been awarded the contract to publish Villa 88 magazine. Villa 88 is a quarterly luxury fashion lifestyle brand targeting high-end Emirati women, and includes a magazine that is delivered in gift boxes directly to their main residences. The English-language magazine has a direct distribution to 5,000 Emirati women More Info »
Tom Hardstaff joins UM MENA
Tom Hardstaff has joined the UM team as Regional Strategy Director. Having moved over from Mediacom in the UK, Tom has worked on international brands such as Volkswagen, TUI, Kenwood and DeLonghi. In his new position, Tom’s main responsibility is to support the Coke team with strategic direction, ensuring the brand’s continued innovative growth in More Info »
The Cash Collective launches app with Apple
Online lifestyle magazine, The Cash Collective, has celebrated its first birthday with the launch of an app, now available in the Apple App Store. Launched in partnership with MediaQuest’s digital division MEmob, the app – also called The Cash Collective – allows readers to download the magazine for free onto mobile devices. “I’m beyond excited More Info »
Katch International to represent And Lounge
Katch International has secured the PR and social media account for And Lounge. Based in The Address, Dubai Marina, And Lounge is a homegrown brand created by the partners behind Ruth’s Chris Steak House, offering an artistic environment accompanied by an unconventional food and drinks menu. “And Lounge’s ‘come as you are’ mentality is perfectly More Info »
UM secures QFC Authority media account
As part of a new global media partnership agreement between UM and Qatar Financial Centre (QFC) Authority, UM will now represent QFC Authority in all of its media buying and planning activities across the EMEA, APAC and North American markets. Set up in 2005, QFC Authority is the commercial and strategic arm of the Qatar More Info »
Ti22 Films to launch online entertainment channel
A new interactive online channel – Dubai ON Demand – is set to launch on YouTube in early 2015, bringing together some of Dubai’s most well known presenters and personalities. Produced by Ti22 Films, Dubai ON Demand will upload short clips ranging from health and fitness, to make-up, celebrity gossip and sports. The faces of More Info »
DPP Motion launches MEA and Asia video library
Dubai-based DPP Motion has become the first stock library to specialise in footage exclusively from the emerging markets of Africa, Asia and the Middle East, offering content to production companies, broadcasters, advertising agencies and other media. Featuring 4K footage, aerials and time lapses, the DPP Motion video library has been built by a team of More Info »
TishTash renews account with IDS and Yaya Vitamins
TishTash has been reappointed to handle the PR for Al Ittihad Drug Store (IDS), a leading pharmaceutical and consumer healthcare product distributor in the UAE, whose product line includes Yaya Vitamins. TishTash ran the PR campaign for Yaya Vitamins’ existing brands in 2014 and is now embarking on a larger PR and marketing campaign to More Info »
house of comms signs Courtyard by Marriott A.D.
Dubai based PR and Communications consultancy, house of comms has been appointed to launch the first Courtyard by Marriott in Abu Dhabi, after a competitive pitch by some of the region’s biggest agencies. Courtyard by Marriott will open at the World Trade Centre, Abu Dhabi in early 2015. “This is an extremely significant launch for More Info »