NPI undergoes rebrand
NPI – formerly Nicholas Publishing International – has undergone a full rebrand and redesign, which includes renaming the company’s full title to npimedia (NPI). Established in 1997, the UAE publishing company has unveiled a new name, brand identity and logo as part of a dynamic evolution to change the shape of the company, in a More Info »
Signé collaborates with Rolls Royce
Signé magazine has announced its collaboration with Rolls Royce Middle East to produce an illustration essay regarding the new Rolls Royce Wraith model and the lifestyle aspects of a Wraith man. The illustration essay will consist of 16 pages, with a specialised team in Milan to produce the 8 illustrations which will accompany the feature. Signé will More Info »
TOH PR signs RAKBANK account
TOH PR has been appointed by RAKBANK as its public relations agency in the UAE. Established for almost 40 years and with assets worth AED 31.5 billion, TOH PR will be responsible for all of RAKBANK’s media relations, communications and events in the region. “We are delighted to be working with RAKBANK,” says Sophie Toh, More Info »
Insignia PR wins Alila Jabal Akhdar account
Insignia PR has won the account to represent the Alila Jabal Akhdar hotel in the MENA region. Located by the Al Hajar Mountains in Oman, the Alila Jabal Akhdar officially opened in May 2014, and marks the first step into the Middle East for Alila Hotels and Resorts – the hotel management group which operates More Info »
Active PR signs Skydive Dubai
Active PR has won the account to represent Skydive Dubai in the UAE. Launched over four years ago by H.E. Nasser El Neyadi, Skydive Dubai’s profile will be raised by Active PR as a global progressive centre in skydiving, with the aim to push the boundaries of human flight in the Middle East and beyond. More Info »
PHD partners with IPA
PHD, part of the Omnicom Media Group, has partnered with the UK’s Institute of Practitioners in Advertising (IPA) to localise and adapt its professional education material and examination for Middle East media professionals. Established for over 10 years, The IPA Foundation Certificate is an award-winning online learning program designed to provide junior industry professionals with More Info »
InsideOut Magazine launches redesign
Gulf News Magazine’s flagship home and interiors title, InsideOut has undergone a complete redesign and resize as part of its wider brand strategy. After two months of development, the final look is on sale in all major retail outlets, led by Art Editor Sue Mae Easton and Acting Editor Sharon Parsons. “Even the loveliest homes More Info »
Associated Press launches AP Middle East Extra
Associated Press (AP) has launched AP Middle East Extra, a new service offering more unique video content centred on significant news in the Middle East. Created for media organisations in the region, as well as those outside with a strong interest in the MENA region, AP Middle East Extra is designed to meet customer needs More Info »
Blue Apple secures Indigo Properties account
Blue Apple has been appointed to handle the advertising and public relations for Indigo Properties in the UAE. Established in 2004, Indigo Properties is now gearing up to launch their flagship real estate project called Indigo Zen in Dubai Golf City, an exclusive community of 350 villas. “I am very excited to collaborate with Blue More Info »
Saffron Media launches Femina Middle East
Saffron Media has announced the launch of Femina Middle East magazine. A woman’s fashion and lifestyle magazine, Femina is part of Worldwide Media, and falls under the umbrella of the Times of India Group. The launch party is scheduled to take place tonight at MusicHall, Jumeirah Zabeel Saray, and Femina Middle East will hit the shelves on June 23, 2014, in More Info »