The only thing that is certain is uncertainty
Kate Midttun, Founder and Managing Director, Acorn Strategy offers her thoughts on the volatility in the Middle East market and what a good marketing strategy does to prepare for it. “The only thing that is certain is uncertainty. In 2018, it’s difficult to plan past six months and there’s rarely a company that can afford More Info »
TishTash to represent hair care brand
Dubai-based marketing and PR agency, TishTash has been appointed to represent René Furterer in the UAE. René Furterer offers customers a collection of professional haircare products with plant extracts and essential oils. TishTash will provide social media and influencer engagement for the brand in the UAE. “People are very vocal about issues with hair loss More Info »
FOREO welcomes new Digital PR Manager
Multinational beauty brand, FOREO has appointed Anahita Guha to the role of Digital PR Manager. Having graduated with a Master’s degree in Media and PR from Newcastle University, Anahita previously worked with Socialize as Account Executive and most recently with Golin MENA as Senior Account Executive, where she managed global technology brands such as Oracle More Info »
Katch International to handle five-star property
Dubai-based integrated communications agency, Katch International has been appointed to represent Sheraton Dubai Creek Hotel & Towers on a one-off project. Located in Dubai Creek district, Sheraton Dubai Creek is a five-star property that offers a combination of tradition, heritage and prestige with contemporary comfort as well as modernity. Katch International will be responsible for More Info »
Motivate and Vamp form new partnership
Motivate Publishing has partnered with influencer marketing platform, Vamp as a part of its digital expansion plan across the MENA region. The new partnership will grant Motivate access to the industry’s most effective creative talent through Vamp’s influencer platform. The agreement will also see the Vamp platform ensure that campaigns are designed for maximum impact, More Info »
Jamie O’Loane joins Motivate
Motivate Publishing has appointed Jamie O’Loane to the role of Senior Sales Manager of Emirates’ inflight magazine, Open Skies. With nine years of experience in sales, Jamie previously worked with ITP Media Group, as Sales Executive of MEP Middle East magazine before being promoted to Regional Sales Manager of the title, where he managed the More Info »
Hill+Knowlton Strategies wins at MENA Young Lions PR
PRCA MENA has announced Hill+Knowlton Strategies’ team of Mohamad Saber and Peter Hermina as the winners of the MENA Young Lions PR Competition for their ‘Half a Million Dollars’ campaign. The third year of the competition saw over 28 entries from teams of two, all creating effective and creative campaigns as per a brief from More Info »
Yardstick to represent Brazilian footwear in the UAE
Integrated communications consultancy, Yardstick Marketing Management has been appointed to represent exports promotion program, Brazilian Footwear in the UAE. Developed by Abicalçados in partnership with the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil), Brazilian Footwear aims to promote Brazilian footwear brands abroad and attract foreign investments. Yardstick will provide trade promotions and handle the More Info »
New Middle East Communications Manager at Estée Lauder
Estée Lauder Middle East has appointed Hannah Raven-Wright to the role of Middle East Communications Manager. Hannah most recently worked with Edelman DABO as Senior Account Manager, where she worked across a range of consumer PR accounts including Majid Al Futtaim Holding, MINI Middle East and BMW Middle East. In her new role, she will More Info »
GraziaME.com goes live
Grazia Middle East has launched its new digital platform, GraziaME.com. The new website aims to deliver a mix of fashion, beauty, celebrity news and luxury content directly to its audience, complementing its print and social media channels for a complete 360 conversation. The new website will also feature a combination of editorial and ecommerce, with Grazia Shop More Info »