BBM Channels collaborates with Hootsuite
BlackBerry has announced that BBM Channels – the BBM subscription service – can now be managed with social relationship platform Hootsuite, allowing social media teams to engage with their Channel followers directly from the Hootsuite dashboard. The integration will allow Hootsuite owners to incorporate BBM Channels into their social strategy, leveraging a mobile and highly engaged More Info »
Judy Cogan made Lifestyle Editor of Friday magazine
Judy Cogan has been appointed as Lifestyle Editor of Gulf News Magazines’ flagship title, Friday. Having been in the position of Acting Lifestyle Editor since April of this year, Judy takes over from Tabitha Barda and will be in charge of Friday’s fashion, beauty, health, travel, food and review pages. “I’m incredibly excited to be joining the More Info »
Lowe MENA helps Unilever attain World Record
MCN agency Lowe MENA has helped its client Unilever obtain an official Guinness World Record for its Ramadan campaign – with the largest collection of clothes for donation, consisting of 146,411 items for the Comfort and OMO brands. The Lowe-Unilever team worked on the project from concept to completion, and were on stage during the More Info »
CNN partners with Ericsson for global campaign
CNN International has been selected by Ericsson for an integrated advertising campaign to promote the tech brand as the forefront in information and communications technology. Launching today, the ‘Tomorrow Transformed’ campaign comprises a series of documentaries which examines how innovations in society and business have been enabled by technology.The focus of Ericsson’s campaign is on More Info »
MCG Associates announces new Director
MCG Associates, a leading international executive search and recruitment company specialising in the communications industry across the Middle East, has appointed Kate Watson as Director. Kate joins from Fabric Recruitment, where she spent four years as Senior Consultant MENA, responsible for maintaining and growing Fabric’s client and candidate base, as well as developing solid relationships More Info »
COPIA to represent Thea Jewelry
COPIA has been appointed to represent Thea Jewelry within the Middle East. Launched by Emilie Duchene with headquarters in Belgium, the custom-made online jewellery collection is available for women, men and children in the form of rings, bracelets, phalanx rings, necklaces and cufflinks. “Emilie’s pieces for Thea Jewelry are so beautiful and unique,” says Rania More Info »
Lucy Moore joins Khaleejesque
Lucy Moore has joined lifestyle and culture magazine Khaleejesque as Managing Editor. Before joining the Kuwait-based publication, Lucy worked as a Copywriter for JWT where she handled banking clients. In her new position, Lucy will be overseeing all editorial content for Khaleejesque, as well as helping to push the magazine onto the international stage and More Info »
YouTube to invest in top content creators
YouTube is to fund content from its most successful creators as part of a global campaign to promote creativity on the network. In a blog post published by the Google-owned platform, YouTube revealed that it will expand support of creative content like Bethany Mota and Epic Rap Battles of History with full-scale marketing and advertising campaigns. “We’ve seen the More Info »
MCS Action announces triple client win
MCS Action UAE, a division of Action Global Communications, has added three new clients to its growing portfolio. MCS Action has signed a contract with the Salama Bint Hamdan Al Nahyan Foundation to develop and implement a PR and communications strategy for the Early Childhood Learning programme, and has also been appointed by RAK Airport More Info »
COPIA signs Pierre Hermé Paris – UAE
COPIA has won the account to handle public relations for Pierre Hermé Paris – UAE in the region. First launched in Tokyo in 1998, the boutique patisserie is now available across France, England, Hong Kong, South Korea, Qatar and the UAE, with boutiques in Dubai Mall and Mall of the Emirates. “We are very excited to More Info »