Horizon FCB secures Oasis Mall account
Integrated marketing communications agency Horizon FCB has been appointed as the creative agency for the Landmark Group’s Oasis Mall in Dubai. Horizon FCB won the creative mandate for the mall’s rebranding and consumer engagement initiatives, following a multi-agency pitch process. “This is amazing news for us,” says Mazen Jawad, Group Managing Director, Horizon FCB. “I’ve More Info »
New Facebook platform to rival LinkedIn
Facebook is rumoured to be working on the development of a new product called Facebook at Work, which will allow users to keep their personal and work profiles separate. While the layout is expected to be very similar to the traditional Facebook interface – including a newsfeed and groups – Facebook at Work will be entirely More Info »
Schneider PR secures Richard Mille account
Schneider PR has been appointed as the public relations partner for Richard Mille in the UAE, effective November 2014. Luxury Swiss watchmaker Richard Mille presented its first timepiece in 2001, and within a relatively short time has achieved global success, due to the brand’s cutting edge designs, innovative technology, strong artistic dimensions and the uncompromising More Info »
Facebook to reduce promotional content
Facebook has released plans to reduce the number of promotional posts appearing in newsfeeds. As of January 2015, Facebook users will see less promotional content including posts which ask users to purchase a product or app, posts that encourage people to enter promotions or sweepstakes, and posts which reuse exact content from ads. This change More Info »
Rana Jamaleddine joins Strategies International
Rana Jamaleddine has joined Strategies International as PR Manager. With a wide range of experience in luxury PR, Rana was most recently Assistant PR Manager, Media and Online at Swarovski Professional, handling the Middle Eastern market. In her new role, Rana will manage Acqua Di Parma, Bioderma, Maurice Lacroix and Beauté Prestige International – which includes fragrances More Info »
Park Lane PR wins The Archive account
Park Lane PR has been appointed by The Archive – in partnership with Abdul Latif Jameel Community Initiatives – as the retained agency to handle its communications across the UAE. A specialised library, café and community space situated in Safa Park, Dubai, The Archive focuses on the arts and culture of the Middle East and More Info »
Fergus McGloin joins Edelman UAE
Fergus McGloin has joined Edelman as a Senior Account Executive on the Health team. Originally from Ireland, Fergus has previously worked in roles for Coca-Cola Ireland and British Telecom. Most recently, he spent two years in the UK as Account Manager for a full service healthcare marketing agency, where he managed the accounts for Colgate-Palmolive More Info »
Spread Communications to represent the SMC Group
Spread Communications has been selected by international rights procurement agency, the SMC Group, to lead its expansion into the Middle East. For over 15 years, the SMC Group has operated globally to create unique relationships between brands and celebrities, and Spread Communications will now assist in extending this operation to the region, starting with the More Info »
BPG | bates secures advertising campaign with AECB
Following a three month pitching process, Dubai-based advertising agency, BPG | bates, has been appointed by Al Etihad Credit Bureau (AECB) to promote the launch of its credit reporting services across the UAE. BPG | bates has developed the teaser, launch and maintenance advertising campaigns under the theme of ‘Information for Life’ to improve public understanding More Info »
CNN audiences to select ME’s #Influencer2014
CNN Arabic and Connect the World with Becky Anderson are inviting audiences in the region and beyond to help identify the person who has most influenced the Middle East in 2014. By analysing audience data from the CNN Arabic website across the year, CNN has identified ten key figures that have made the biggest impact More Info »