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Max is not only Sweden’s favourite burger restaurant chain, it is also the first. Back in 1968 the founders of Max, Curt Bergfors and Britta Andersson, opened their first restaurant in Gällivare, high up in the northern part of Sweden close to the Arctic Circle .Their burgers became so popular that after some years Max was nationwide in Sweden. The founder, Curt Bergfors, is still active in the company as Chairman of the Board, and the family still owns 100 percent of the company. Richard Bergfors is the company’s President and Christoffer Bergfors is the Vice President.