The Advertisers Business Group (ABG) has a significant role to play in today’s difficult economic conditions. Our primary objectives of improving standards and providing one voice for advertisers within the GCC are more important than ever. Improving effectiveness and accountability is imperative in a challenging business environment. The ABG will continue to drive meaningful changes within the region’s advertising industry by means of increased transparency, working together as one group, sharing best global practices and developing our marketing talent.
Marketing & Communication Manager