The Road Ahead For AR And VR In Marketing
Sunil Kumar Singh, Managing Editor at Mediaquest Corp touches on the use of Virtual Reality and Augmented Reality in the Middle East’s marketing industry… “There’s a lot of noise on whether the disruptive digital technologies, namely Virtual Reality (VR) and Augmented Reality (AR) are just another buzzword bandwagon or are they something marketers should actually More Info »
Riviera Seafood Grill appoints Katch
Dubai-based integrated communications agency, Katch International has been appointed by Sunset Hospitality’s outlet, Riviera Seafood Grill as its PR agency in the UAE. Located in Rixos Premium Dubai, Riviera Seafood Grill celebrates Mediterranean food and offers a wide menu range with seafood delicacies and an extensive wine selection. Katch International will be responsible for all More Info »
The Content Hub launches specialist divisions
Dubai-based content creation agency, The Content Hub has launched two new specialist divisions, The Yachting Hub and The Wheel Hub. Founded by Sam Richomme who most recently worked as CEO of Lux Media Group and Damien Reid who most recently was contracted by Lux Media Group to contribute for Edgar, Altitudes and Yachts Emirates, the More Info »
Balcony8 wins luxury hospitality brand
Dubai-based hybrid communications agency, Balcony8 has been appointed to represent Nikki Beach Resort & Spa and Beach Club. Nikki Beach Resort & Spa and Beach Club is a luxury resort that offers its guests bespoke services and world-class hospitality experiences. Balcony8 will be responsible for handling the luxury hospitality brand’s public relations activities throughout the More Info »
In The Hot Seat – Lucy Perrott
We chat with Lucy Perrott, Group PR and Communication Manager at Solutions Leisure, who talks about her current role and offers her thoughts on the PR industry in the Middle East… Name: Lucy Perrott Age: 26 From: Australia Current Job Title: Group PR and Communication Manager, Solutions Leisure Group When did you first arrive in More Info »
Katch International to handle F&B account
Dubai-based integrated communications agency, Katch International has been appointed by Azure Beach as its PR agency in the UAE. Located in Rixos Premium Dubai as a part of Sunset Hospitality outlet, Azure Beach celebrates Asian food and offers cocktails and sun lounger brunch options in a family-friendly atmosphere. Katch International will be responsible for all More Info »
ASDA’A Burson-Marsteller makes new appointment
Dubai-based PR agency, ASDA’A Burson Marsteller (BM) has appointed Erica Alkhfaji to the role of Head of Finance Practice. Erica previously worked with FTI Consulting as Managing Director and most recently with EKP Consulting as Executive Director, where she worked with brands such as PwC, writing trade-related research reports and digital content, and Google to More Info »
CSPR Group wins minimalist fashion brand
Dubai-based boutique agency, CSPR Group has been appointed as the PR and marketing agency for The Minimalist Boutique. Founded in 2015 by Nida Majeed Arshad, The Minimalist Boutique is a fashion brand that offers unique handcrafted pieces for women. CSPR will handle all PR activities for the brand while also promoting their new collection, Imperfect More Info »
Golin MENA appoints new Associate Manager
Dubai-based PR agency, Golin MENA has promoted Audrey Fernandes to the role of Associate Manager. Having joined Golin MENA in 2016, Audrey most recently held the role of Public Relations Associate. In her new role, she will work with the technology team to design and execute strategic communication plans for Golin MENA’s key clients across More Info »
POP Communications to represent beauty retailer
Dubai-based public relations and influencer marketing agency, POP Communications has been appointed as the PR agency for Makeup Lab in the UAE. Makeup Lab is a beauty retailer that caters to the beauty needs of every woman. POP Communications will be responsible for the brand’s media relations and influencer outreach in the UAE. “Makeup Lab More Info »