Active announces results of Digital Trends Report
PR and communications agency Hotwire and Active PR have announced the launch of the first Digital Trends Report 2014 for the Middle East region. The first dedicated Digital Trends Report for the Middle East comprises of eight key trends for the region when it comes to digital communications, with this year’s theme for the report More Info »
DABO & CO Founders win at Gulf Capital SME Awards
Lucy and Camilla d’Abo, Founders of integrated communications agency DABO & CO have been named joint Entrepreneur of the Year at the 2014 Gulf Capital SME Awards, in recognition of their outstanding contribution to the UAE small and medium business community. In addition to the entrepreneurial sisters’ success, DABO & CO were Highly Commended in More Info »
Al Jazeera launches Palestine Remix
In commemoration of the UN International Day of Solidarity with the Palestinian People, Al Jazeera Media Network has launched Palestine Remix. The interactive website will allow users access to some of Al Jazeera’s best documentaries on Palestine, and enables people to cut-and-paste footage to tell stories and share it immediately through different social media platforms. More Info »
Twitter tracks users’ apps for ad targeting
Twitter has begun collecting information about apps installed on individual users’ devices as a way to improve its advertising and content targeting. By default, the social network’s tracking is switched on to collect data on the mobile apps that its users have downloaded, but users can opt out of having the information collected at any More Info »
COPIA to represent blk.
COPIA has been appointed to represent the blk. brand across the Middle East. Established in the US and with a large celebrity following, blk. water is the first functional beverage which allows the user to experience premium fulvic-enhanced, all-natural minerals. The beverage also contains no sugar, carbs or calories and acts as a powerful electrolyte. More Info »
Winners of the MEPRA Awards 2014 announced
The winners of the MEPRA Awards 2014 have been announced. Celebrating the achievements of the Middle East’s PR industry over the last 12 months, a record-breaking 161 entries for this year’s MEPRA Awards were whittle down to 17 winners. MEPRA Agency of the Year was awarded to Weber Shandwick MENA, while Memac Ogilvy Dubai won More Info »
Weber Shandwick named MEPRA’s Agency of the Year
Weber Shandwick MENA has been named Agency of the Year by the Middle East Public Relations Association (MEPRA) at the MEPRA Awards ceremony, which was held in Dubai last night. Weber Shandwick MENA also took home separate awards for ‘Best Corporate Reputation and Image’ for its work for DGCX (Dubai Gold and Commodities Exchange) and More Info »
OMD launches study to explore ‘Future of the UAE’
OMD has launched a study to explore future behaviours of UAE consumers. The survey, called ‘The Future of the UAE’, aims to assess the impact of changes to the country’s population and socio-demographics on lifestyles, shopping, technology and media consumption. It will also explore consumers’ expectations and attitudes towards life in the UAE and the More Info »
Neha Mishra promoted at Linktia
Neha Mishra has been promoted at Linktia to the position of Head of Photography and Production for Magnet Photo Production. Having been with the content production group since 2010, Neha first joined Linktia as a Senior Producer for Bareface Productions. Producing over 300 campaigns in the MENA region and internationally, some of Neha’s most notable More Info »
COPIA signs The Loft Fifth Avenue
COPIA has signed the PR and digital communications contract for The Loft Fifth Avenue in the UAE. Founded in 2009 at the Fashion Avenue in Dubai Mall, The Loft Fifth Avenue Hair and Beauty Salon has grown to become a leading fashion salon for both men and women, with locations across Dubai and most recently More Info »