Chain Reaction secures Axiom Telecom contract
Chain Reaction, a digital performance marketing agency, will extend its work with mobile retailer Axiom Telecom to include a full suite of social media advertising services. Chain Reaction was selected after a rigorous pitch process, where the agency’s team of online marketing experts created a comprehensive strategy to drive sales and conversions for the online More Info »
John Brown Media appoints New Business Manager
Hannah Brisby has been promoted to New Business Manager for global content marketing agency John Brown Media. Having been with the company since it started in the UAE in 2013, Hannah was previously Advertising Sales Manager on the SpinneysFOOD magazine account where she worked mainly on display advertising and creative solutions. In her new role, More Info »
DPQ signs Per Te Ristorante e Café
DPQ Communications has been appointed to handle the PR and Social Media activities for Per Te, an Italian ristorante and café serving a diverse menu of Italian food. Located in Jumeirah one, Per Te has a wide menu featuring wood-fired pizzas and pasta dishes, as well as authentic Italian coffees and desserts. “We are excited More Info »
Tala Samman wins Best Blogger Award
Tala Samman of London/Dubai-based blog Myfashdiary.com won Best Blogger at The Middle East Fashion Awards 2015. Having graduated from London College of Fashion in Fashion Media and Communications, Tala has worked as a Fashion Editor for Style.com Arabia as well as a PR Intern for Halston and Tom Ford. She began Myfashdiary in 2009, as More Info »
How #hashtags changed the way we talk
Brandon Ancier, Head of Growth at TINT offers his thoughts on the ever prevalent #hashtag.
Have publications reached their plateau?
Has the publication market in the region become saturated? Two journalists offer their views…
TishTash signs Beauty Solutions
TishTash has been appointed to handle the PR for UAE-based beauty distribution company Beauty Solutions. The marketing and communications agency will be handling all of the PR for Beauty Solution’s portfolio of 12 global beauty brands: Sacha Juan, Hershesons, Lipstick Queen, Tria, COLAB, Slendertone, Lottie, Colour Wow, Zoella, Nip & Fab, Rodial and Ciate. TishTash has More Info »
Reckitt Benckiser partners with UM MENA
Health and hygiene company Reckitt Benckiser (RB) has appointed UM MENA as its media agency partner across the Middle East region. The partnership will see UM MENA working with RB across their stellar portfolio of brands – Dettol, Veet, Durex and Scholl among many others. UM MENA’s remit will encompass all touch points, including mainstream More Info »
Friday magazine to be relaunched
Friday magazine has been redesigned and relaunched. The glossy magazine launched in 1997, is published by GN Publishing every Friday alongside Gulf News. It printed an average of 115,000 copies weekly in 2014, and according to the Target Group Index UAE, the magazine has been read by 360,000 consumers in the last seven days. The relaunch More Info »
McCollins Media expands its portfolio
PR and digital agency McCollins Media has won accounts with luxury, information technology, and food and beverage clientele. McCollins has acquired IT brand Trend Micro, renowned globally for its internet security and protection of virtual systems. The agency has also secured the consumer arm of food packaging solutions brand, Al Bayader International, where they will be assisting to raise More Info »