Memac Ogilvy opens new Cairo Office
Memac Ogilvy has embarked on a major reshuffle of its Egypt operations, starting with the launch of a new Cairo office in Technology City. The new office marks the first stage of a renewed commitment to modernising its services in Egypt and the company aims to bring its new operating system and restructure to its More Info »
Instinctif re-appointed by Emirates NBD Asset Management
International business communications consultancy, Instinctif Partners Middle East has been re-appointed by Emirates NBD Asset Management and ENBD REIT. Managed by Emirates NBD Asset Management, ENBD REIT is the Nasdaq Dubai-listed Shari’a compliant real estate investment trust. Instinctif will continue to provide a range of communication services, create content and manage media for Emirates NBD Asset Management More Info »
FP7/MENA wins big at Global Effie Awards
Full-service advertising agency, FP7/MENA has received the Global Effie Award for the Most Awarded Agency Network in a Single Regional Competition. The awards took place on May 31, 2018 in New York City. The agency secured the award for FP7/DXB’s ranking as #2 Most Effective Agency Office Globally and FP7/CAI – FP7’s Cairo office– ranked #8 Most More Info »
New influencer policy comes into effect
The National Media Council (NMC)’s new influencer policy came into effect on June 1, 2019, to regulate the growing number of social influencers who are making commercial gains from the recently recognised career. All UAE-based influencers are now required to be registered and to flag paid posts and gifts accordingly to make the advertising of More Info »
Frankie Hales PR represents contemporary fashion brand
Dubai-based PR agency, Frankie Hales PR has been appointed to represent Natasha V Label. Natasha V Label is a contemporary fashion brand centred upon minimalistic elegance. Frankie Hales PR will handle all PR and communications for the brand across the region. “I love the aesthetic of the brand and cannot wait to get started with regards to PR More Info »
Vogue Arabia Saudi issue causes a stir
Controversy has surrounded Vogue Arabia’s first ever Saudi Arabian issue after a social media backlash erupted, stemming from the title’s choice of cover star. The cover features HRH Hayfa bint Abdullah Al Saud, daughter of the late King Abdullah, sitting behind the wheel of a car, but many social voices pointed to the fact it More Info »
In The Hot Seat – Ian Drinkwater
Team TMN chat with Ian Drinkwater, Director at Performance Communications Middle East, who talks about his current role and offers his thoughts on the PR industry in the Middle East. Name: Ian Drinkwater Age: 46 Nationality: British Current job title: Director, Performance Communications Middle East When did you first arrive in Dubai? November 2007 Where More Info »
COPIA Group secures luxury automotive brand
Dubai-based PR and communications agency, COPIA Group has been appointed to represent Lincoln Middle East. As a luxury automotive brand under Ford Motor Company, Lincoln aims to create compelling vehicles with an exceptional ownership experience. COPIA Group will handle all PR and communications efforts and social media activities for the brand across the region. “We’re More Info »
Catch Communications to represent cosmetic brand
Dubai-based boutique communications consultancy, Catch Communications has been appointed to represent Eylure Cosmetics in the region. Eylure is a cosmetic brand that focuses on eyelash and eyebrow products. Catch Communications will be responsible for managing traditional and digital PR strategy for the brand as well as influencer marketing activations in the region. “We are very thrilled to be adding Eylure More Info »
Cracking great content in Dubai
Richard Boullemier, Producer, First and Ten Productions offers his thoughts on the content creation industry in the Middle East. “The need to feed your social media platforms, market your business or product and keep fans and consumers coming back for more is vital for a successful business.” Creating content is a lot like going to More Info »