Ziff Davis, the US-based digital media company, has announced an expanded licensing agreement with T-Break Media to publish men’s lifestyle portal, AskMen Middle East. Established in 1999, AskMen has become a global influence on men’s lifestyle matters, and the launch will combine content from AskMen’s worldwide network of contributors with locally created content specific for the Middle Eastern audience. The Middle East edition will initially be available in English, with Arabic content to be added in the near future, and will be available in more than 15 countries in the MENA region, including the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Egypt.
“Working with T-Break Media to launch the male lifestyle digital brand in the Middle East was a natural evolution of our successful partnership with them on IGN Middle East,” says Adam Doree, International Business Development Director, Ziff Davis. “There has never been a more exciting time for the AskMen brand, with several new international editions rolling out now, and all of them based on the widely celebrated re-imagined AskMen site which recently won Digiday’s ‘Best Design Award’.”
Nick Rego, Senior Editor of AskMen Middle East adds, “We are extremely excited to be launching AskMen in the Middle East. The male demographic in the region is know for having an appreciation for a premium lifestyle, and this passion aligns perfectly with the content featured on AskMen. Our goal is to be a one-stop source for men on all facets of their life – everything from taking care of their health to the latest fashion trends. We have a very exciting year ahead of us, and we are proud to be bringing our knowledge and expertise to a demographic that is constantly looking for ways to better themselves.”