WhiteFox and Yardstick to partner for new media portfolio

WhiteFox Media Group is set to partner with Yardstick Marketing to launch a full media portfolio for the LuLu Group’s Al Wahda Mall in Abu Dhabi. The portfolio, set to launch in November 2016, will consist of an online platform, digital magazine and a print magazine titled @AWM, which will be available in both English and Arabic. With a total estimated audience of over 100,000 for the portfolio via an initial print circulation of 10,000 copies, direct customer databases and online readers, @AWM will be distributed quarterly around the Al Wahda Mall, as well as in surrounding hotels and residential apartments.

“We are very excited to be working with Al Wahda Mall, Yardstick Marketing and a company as established as the LuLu Group,” says Chris Haill, Partner and Group Commercial Director, WhiteFox Media Group. “The magazine and associated media will offer the retailers an opportunity to promote their brands, products and services to a wider audience through our cross platform offering. Lastly, we believe the new partnership can increase the footfall to the mall through offering added value to the Al Wahda experience.”While we will be proactively speaking with brands, agencies and PR companies, I would encourage all to get in touch with me to be part of the capitals newest and most exciting media launch in recent years.”