Starcom MediaVest Group (SMG) and its content division, LiquidThread, hosted the inaugural Dubai edition of Valleywood at Grosvenor House Hotel on 14 May, 2015. The event, in partnership with YouTube, brought together over 200 SMG MENA clients, partners and senior executives together for a day-long immersive experience of content and technology.
The event follows LiquidThread’s recent unveiling of its new offerings as a fully-fledged, tech-driven content solutions division delivering SMARTContent – data–led content designed for people and delivered to the individual. Valleywood featured a line-up of regional and global players in the broadcast, tech and content creation industries, with speakers including Egyptian satirist and comedian Bassem Youssef, Google’s The Zoo, Facebook, Yahoo, Uturn Entertainment, OSN, Endemol and Freemantle Media.
“The entertainment, technology and content creation worlds are converging intersecting and, more often that rarely, overlapping on many levels,” says John Antoniades, CEO, Starwoon MediaVest Group MENA. “The collision has ignited a chain reaction that neither brands nor agencies can afford to ignore – and contrarily, must utilize to its fullest potential. Valleywood came about to address this inevitable shift and transformation, for both our clients and the industry.”