UM MENA has welcomed Rodrigo Mavu to the role of Creative Director for the Middle East and North Africa (MENA) region. Rodrigo holds over 15 years of experience in advertising, in Brazil as well as in the UAE, and most recently worked as Associate Creative Director at Livingroom Communication. As Creative Director, he will be responsible for strategically driving the creation and ideation process across UM MENA, within the agency’s client portfolio.
“As Creative Director at UM MENA, my primary focus will be to strengthen the creative muscle of each project by working really closely to the strategy team and business directors, helping them to find better ways to translate the core vision of our clients and their products into effective and groundbreaking campaigns,” says Rodrigo. “The projects I’ve seen in development at UM MENA so far are amazing, and it’s going to be an awesome experience to inject creativity and help these teams cross the finish line.”