Twitter and Sky News Arabia sign understanding

Twitter and Sky News Arabia have signed a memorandum of understanding to launch an interactive panel discussion on the social media platform – Twitter’s first partnership with an Arab media organisation. A panel discussion program featuring some of the top influencers on Twitter from different fields and industries will hold monthly discussions, each dedicated to certain regionally or globally trending issues, with each discussion running between 60 and 90 minutes. Participants will Tweet their input in forms of text or video, while a Sky News Arabia representative will moderate the whole discussion in accordance with a set of rules. Followers will then be invited to Tweet their opinions and questions using the program hashtag announced ahead of each session.

“In partnership with Twitter, I am happy to announce the launch of the Niqash Tag program in a bid to cope with the rapid advancements of our audience’s interactive communication patterns, while using innovative methods of content development,” says Nart Bouran, Head, Sky News Arabia. “Sky News Arabia is a media organisation that has always adopted a multi-channel content delivery workflow, whereby we broadcast live stories across all platforms simultaneously, and interact with the audience all along.”

Kinda Ibrahim, Director of Media Partnerships, Middle East and North Africa, Twitter, adds “Our partnership with Sky News Arabia represents a pioneering initiative to engage our users on important topics currently being discussed across the region. Twitter’s increasing popularity has given users a powerful medium through which they can express themselves. Our aim with the Niqash Tag program is to promote dialogue between users and raise awareness of the Twitter tool as a communication platform between individuals, companies and a variety of other users.”