TOH PR has been appointed by Vita Coco Coconut Water to handle its PR across the GCC. Established in New York in 2004, Vita Coco Coconut water is currently available across 13 countries, with a 91 percent and 60 percent market share in the UK and US respectively. Vita Coco recently entered the GCC market and is rapidly establishing a presence in the UAE.
“We are incredibly happy to win the Vita Coco account after a competitive pitch process,” says Sophie Toh, Managing Director, TOH PR. “We are confident that Vita Coco will create the same strong brand following in the region as more and more people look for healthier beverage alternatives, and overall will drive the success of the coconut water category following on from its phenomenal success in the UK and USA.”