TishTash to handle baby and toddler care collection

Dubai-based marketing and PR agency, TishTash has been appointed as the PR partner for the launch of Fifi & Friends in the Middle East. Founded by Tamara Ecclestone, Fifi & Friends offers a range of clinically tested baby and toddler skin and hair care that provides gentle, safe and natural yet effective care. TishTash’s family-focused division, TishTash Tots will oversee the PR strategy and launch for the brand, including its launch event, influencer engagement and brand partnerships.

“At TishTash Tots we are dedicated to working with brands that look to support parents, make their lives easier and help them navigate the often challenging world of parenthood,” says Polly Williams, Managing Partner, TishTash. “We look forward to working with Tamara and her team to launch the brand in the Middle East and develop strategic PR campaigns to build brand awareness, educate mums and mums-to-be and most importantly create communities to support parents and nurture children.”